Technology

When Cyborgs Buy Print

By: Nathan Rotz On: May 20, 2015 , , , , , , , Comments Disabled
If you need me in your life at around 4pm EST on a Wednesday, your best bet is to dive into #PrintChat on Twitter.  #PrintChat is a weekly discussion about integrated marketing and all things print. Look around and you’ll find me rubbing zeroes and ones with influential members of the online print community. Towards […]
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Printing is Different and Different is Good

By: Rich On: April 10, 2015 , , Comments Disabled
Printing is Different and Different is Good

Printing is Different and Different is Good

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This morning I finally got around to reading the print and communication industry articles that have been piling up in my feed for a few days. Of all of the headlines and synopses, this one in particular caught my eye; US Commercial Printing Shipments Have Strong February, +5.2%, by WhatTheyThink.com’s Dr. Joe Webb. As a […]
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Five Reasons Why Printed Marketing Materials are Still Important

By: Rich On: April 01, 2015 , Comments Disabled
Five Reasons Why Printed Marketing Materials are Still Important

Five Reasons Why Printed Marketing Materials are Still Important

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Despite the fact that we seem to live so much of our lives online, we are still physical beings living in a physical world. Regardless of how attached are to social media we still crave physical communication. For that reason alone, printed marketing materials are still important in today’s digitally saturated environment. Let’s take a […]
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The Real Cost of Traditional Software

By: Rich On: March 06, 2015 Comments Disabled
The Real Cost of Traditional Software

The Real Cost of Traditional Software

One of the fundamental decisions an organization has to make is to whether they should use locally hosted or cloud software. Historically, companies reserved large portions of IT budgets for management software hosted in-house. But with more options, budget-savvy organizations are looking for more efficient and cost-effective alternatives to hosting their own software. Moving to […]
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Print Industry in Throes of Consolidation

By: Rich On: February 06, 2015 , , , Comments Disabled
Print Industry in Throes of Consolidation

Print Industry in Throes of Consolidation

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Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you should be. RR Donnelley’s success in stopping Courier Corporation’s previously announced merger with Quad/Graphics and acquiring Courier for itself means a victory for Courier’s investors. But what does it mean for Courier’s clients? Standard Register’s […]
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Seeking the Secret Sauce of Print Projects

By: Rich On: January 22, 2015 , , , Comments Disabled
Seeking the Secret Sauce of Print Projects

Seeking the Secret Sauce of Print Projects

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Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat and potatoes. In fact, if you were to think of a marketing material project as a hamburger, research, creative and distribution would be like the two halves of the roll and the patty. Skip just […]
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Software Choices: Purpose-Built or General Use

By: Rich On: December 19, 2014 , , , Comments Disabled
Software Choices: Purpose-Built or General Use

Software Choices: Purpose-Built or General Use

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Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, especially technology and software, the number of options and approaches can – and should – lead to many questions. One of the most important questions is whether to invest aggressively in specialized initiatives with higher […]
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