eLynxx Solutions

Print Procurement in 2020

By: Rich On: January 10, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Print Procurement in 2020

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]

Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Spec-writing assistance tailored to your needs

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail. When you get the details right, the production process goes smoothly and you get what you want. […]

Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Targeted Print Buying Assistance Can Fill in the Blanks

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these organizations, their marketing efforts and sales are dependent on printed materials. The amount of money spent can be in the millions, tens of millions, or even hundreds of millions. Yet the tools used in procuring […]

Print Buying Assistance: The Importance of Expertise and Experience

By: Rich On: December 04, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Print Buying Assistance: The Importance of Expertise and Experience

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]

Green Printing: For the Environment and Your Bottom Line

By: Rich On: November 22, 2019 Design, General, Green Printing, Marketing Materials, Paper, Print Buyer, Print Procurement, Print Production, Printers, Software, Vendors Comments Disabled

Green Printing: For the Environment and Your Bottom Line

Design,General,Green Printing,Marketing Materials,Paper,Print Buyer,Print Procurement,Print Production,Printers,Software,Vendors

Many people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can contribute to the problem. These processes can produce greenhouse gases and use large amounts of wood, energy and water, as well as various inks, solvents and chemicals. Packaging can involve bindings, adhesives and foils that […]

QR Codes: Don’t Call It A Comeback Yet

By: Nathan Rotz On: July 29, 2016 #PrintChat, Design, Marketing Materials, PrintMediaCentr Comments Disabled

The first conversations I recall having about QR codes were with information security experts. Easy forgery. Malicious codes. Trojans. Cross-scripting vulnerabilities. Mobile devices hacked. Enterprises compromised. And then “The Great Disaster” heralded by Jack Kirby where human civilization falls and our bestial descendants are ruled by gorillas, coyotes, and other animals. It wasn’t the best […]

The Catalog Comeback

By: Rich On: April 17, 2015 Design, Marketing Materials, Technology Comments Disabled

The Catalog Comeback

Design,Marketing Materials,Technology

As a kid, back in the 1970s and early 1980s, I would spend almost as many lazy hours engrossed in catalogs – the Christmas toy and wish books especially – as comic books and Mad Magazine. I can even trace my interest in graphic design and marketing communication to a time when I would combine […]

Matters of Precision

By: Rich On: January 20, 2015 Design, Marketing Materials Comments Disabled

Matters of Precision

Design,Marketing Materials

It’s not often that I feel compelled to share parts of my workday with the population at large. It’s even less often that I feel compelled to make public something incredibly pedestrian. However, every once in a great while the planets align, both sides of the Senate are in agreement with each other, cats get […]

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