Rich

Rich

Director of Communications To some people corporate communication is a matter of concept. To others it is a matter of function. To Rich it is both. Responsible for the strategy, direction and execution of eLynxx marketing communications and public relations, Rich brings nearly two decades of creation and hands-on completion of successful strategic communications plans to eLynxx. Rich earned B.A. and M.S. degrees from Shippensburg University. Prior to joining eLynxx he led the communications initiatives of online printer 123Print and held communications leadership roles in the manufacturing, non-profit, broadcasting and entertainment industries.

For Print Marketers, The No-Nonsense Path from the Pandemic is Expert Assistance

By: Rich On: March 19, 2021 , , , , Comments Disabled
Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually be reaching for language that sets their product apart. This effort is perpetual because the effect is temporary—other marketers quickly adopt the new jargon, lest they be perceived as falling behind. A recent New York Times […]
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Don’t Let Supply Chain Problems Hinder Print Marketing

By: Rich On: February 12, 2021 , , , , , Comments Disabled
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will be critical for reengaging with customers and acquiring new ones. While some businesses and organizations found niches in marketing pandemic-related products or services in the past year, others necessarily scaled back on print marketing to […]
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Print Vendors and Buyers: Are You Ready to Return to the Office?

By: Rich On: January 27, 2021 , , , , , , , , Comments Disabled
Significant movement likely won’t happen until late spring or summer when 65% of people have been vaccinated or are immune, according to a recent Wall Street Journal article. Further, the newspaper predicts that the return-to-work will evolve and take different forms, including: Offices redesigned for a much lower density of employees. Hub-and-spoke configurations, in which employees […]
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For Success in Print Procurement, Focus on Leverage Points

By: Rich On: December 18, 2020 , , , , Comments Disabled
For Success in Print Procurement, Focus on Leverage Points

For Success in Print Procurement, Focus on Leverage Points

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When 1930s bank robber Willie Sutton was asked why he robbed banks, he supposedly answered, “Because that’s where the money is.” (He later denied making the statement that became known as Sutton’s Law.) Nonetheless, that’s where you want to go in business, too, writes author and marketing expert Allan Dib: Focus your efforts where the […]
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Print Procurement in 2021

By: Rich On: December 08, 2020 Comments Disabled
What’s ahead for print suppliers and procurers in 2021? As usual, no one knows what will happen in the future, but it’s useful to take stock of the market forces potentially affecting your business goals. In the print industry, analysts foresee continued challenges as well as bright spots in 2021. As a print buyer, awareness […]
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Beyond Efficiency: Print Managers should think Productivity

By: Rich On: December 04, 2020 , Comments Disabled
Beyond Efficiency: Print Managers should think Productivity

Beyond Efficiency: Print Managers should think Productivity

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In an often-quoted Harvard Business Review article three years ago, Michael Mankins argued that U.S. companies have maxed out on improving efficiency over the past 30 years. Print managers should focus instead on increasing productivity to be truly successful. The difference between efficiency and productivity: To put it another way, efficiency means maintaining a holding pattern (not slipping). This […]
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