Technology

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

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Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
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The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

By: Rich On: June 06, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

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When you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t too high on your list. The fact is they work closer than you think, especially in marketing project management. We’re not saying that it’s common to have lawyers write copy, create designs, source materials or […]
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Linking the Hard Copy and Digital Worlds

By: Rich On: May 08, 2014 , , , , Comments Disabled
Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]
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The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 , , Comments Disabled
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
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Software On-Demand: The Move to the Cloud

By: Rich On: February 20, 2014 Comments Disabled
Software On-Demand: The Move to the Cloud

Software On-Demand: The Move to the Cloud

Unless you completely shun technology, which you obviously do not considering that you are reading a blog, it’s hard to avoid the concept of “the cloud.” It’s where we keep and share photographic memories, entertain ourselves, and more frequently than ever, it’s where we turn for productivity, creative and business solutions. The cloud has become […]
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