Technology

Risky Business – The Use of Spreadsheets Beyond Intent

By: Rich On: December 12, 2014 , , Comments Disabled
Risky Business – The Use of Spreadsheets Beyond Intent

Risky Business – The Use of Spreadsheets Beyond Intent

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Spreadsheets are a great tool for accounting and financial tasks. But they have limitations that make them inappropriate and sometimes destructive for other business functions. Those who are experts in efficiency will tell you that when choosing a tool to complete a task, the better choice is always to use the tool that is most […]
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Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects

By: Rich On: December 05, 2014 , , , Comments Disabled
There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers and performing calculations. Walk into an office today and ask team members in any department, including those as far from finance as you can think of, if they use spreadsheets and it’s likely you’ll hear […]
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The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

By: Rich On: September 05, 2014 , , , Comments Disabled
The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

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Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]
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Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 , , , Comments Disabled
Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

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Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]
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Change Management – Knocking Down Barriers to Benefit

By: Rich On: August 12, 2014 , , , Comments Disabled
Change Management – Knocking Down Barriers to Benefit

Change Management – Knocking Down Barriers to Benefit

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A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, and the organism as a whole thrives and exudes energy if each organ is healthy. Like every other organism, an organization is part of a great race, competing and fighting to survive and be the […]
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Supply Chain Management from the Vendor’s Point of View

By: Rich On: July 17, 2014 , , , Comments Disabled
Supply Chain Management from the Vendor’s Point of View

Supply Chain Management from the Vendor’s Point of View

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The sales approach in the print industry tends to be kind of old-school. It’s often product centric versus service, capability and capacity centric. When a vendor sells based on product they may have to find alternatives to preferred materials or processes to get the job done at a given price point. When a vendor sells […]
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The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

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If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
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In the News – Digital Meets Print in a Unique Place

By: Rich On: June 17, 2014 , , Comments Disabled
In the News – Digital Meets Print in a Unique Place

In the News – Digital Meets Print in a Unique Place

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The communication potential of public restrooms is not something that has gone un-noticed. After all, everyone uses them and in the process becomes a captive audience. Even twenty years ago, at a nightclub I was marketing on Philadelphia’s waterfront, we had frames on the inside of the stall doors where we promoted upcoming events along […]
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