Nathan Rotz

Nathan Rotz

Highly Regulated Health Insurance Sector Saves Average of 40% on Print Production

By: Nathan Rotz On: December 08, 2020 , , , , , , Comments Disabled
Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, personal and official nature of healthcare information. At the same time, there is always pressure to control cost and maximize efficiency. So how does this business section save on print production? “Health insurance companies rely […]
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Happy International Print Day 2016 from eLynxx Solutions! #IPD16 #printsmart

By: Nathan Rotz On: October 19, 2016 , , , , , , Comments Disabled
Happy International Print Day! Under the hashtag #IPD16, eLynxx Solutions is joining the Print and Integrated Marketing community in reminding everyone that print is everywhere and that there are lots of people creating cool stuff with it. This year our theme is #printsmart. Take a bow, you ink-sniffers. Two years ago, our participation in #IPD14 […]
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QR Codes: Don’t Call It A Comeback Yet

By: Nathan Rotz On: July 29, 2016 , , , Comments Disabled
The first conversations I recall having about QR codes were with information security experts. Easy forgery. Malicious codes. Trojans. Cross-scripting vulnerabilities. Mobile devices hacked. Enterprises compromised. And then “The Great Disaster” heralded by Jack Kirby where human civilization falls and our bestial descendants are ruled by gorillas, coyotes, and other animals. It wasn’t the best […]
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There is a Printerverse: New Column by Andy Solages

By: Nathan Rotz On: May 19, 2016 , , , , Comments Disabled
Before joining eLynxx, I was wholly unfamiliar with the complexities and milieu of print. In my first column as a monthly contributor to Print Media Centr’s News From The Printerverse, I describe the novel world I perceived as I came to work and play within the culture of print buyers, production professionals, and printers served […]
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Einstein Didn’t Fail Math Either. Sorry.

By: Nathan Rotz On: December 16, 2015 , , , , , Comments Disabled
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google doesn’t exist. Page 474 of The Ultimate Quotable Einstein says the insanity quote originates on page 68 of Sudden Death a novel by Rita Mae Brown published in 1983. I checked. You can see it here. One […]
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Important Reminder – eLynxx User Interface Upgrades Scheduled for September 4th

By: Nathan Rotz On: August 27, 2015 Comments Disabled
Important Reminder – eLynxx User Interface Upgrades Scheduled for September 4th

Important Reminder – eLynxx User Interface Upgrades Scheduled for September 4th

As part of our on-going effort to provide the best possible service to our valued clients, eLynxx Solutions is excited to announce a new design for our software. In order to bring you this new interface, we will be exercising our maintenance window during the evening of September 4, 2015. You may experience a brief […]
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Printers And The Art of Seduction

By: Nathan Rotz On: August 14, 2015 , , , , , , , Comments Disabled
When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” The eLynxx client services team regularly receives calls from printers that wish to join our vendor pool. Printers, we love you, but don’t do this. eLynxx provides software and […]
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Our ‘Thing’

By: Nathan Rotz On: July 14, 2015 Comments Disabled
Our ‘Thing’

Our ‘Thing’

So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about the same thing, it will negatively impact the SEO rating for the website. Basically, Google told us that all of our blog posts are about the same thing. It’s not that we’re surprised by this, […]
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