Print Production

The Digital Age and Print Communications

By: Alex Davies On: October 07, 2022 , , Comments Disabled
The Digital Age and Print Communications

The Digital Age and Print Communications

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The massive shift of companies becoming more and more reliant on digital technologies has left many wondering where print communications  should go from here. The simple answer is that while digital communications including websites, apps, social media, and e-commerce continues to grow, companies must still rely on print communications to ensure their customers are still […]
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The Importance of Change in the Print Procurement Industry

By: Alex Davies On: February 15, 2022 , , Comments Disabled
The Importance of Change in the Print Procurement Industry

The Importance of Change in the Print Procurement Industry

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Changes in an industry, process, job, or even your lifestyle can be stress-inducing. This is especially true when the outcome is unknown and possibly negative. Over a long time we work ourselves into a routine, for better or worse, then we fear anything that disrupts our day-to-day habits. After all, change is disruptive and uncomfortable. […]
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How To Avoid Disaster….

By: Alex Davies On: April 21, 2021 , , , , , , Comments Disabled
How To Avoid Disaster….

How To Avoid Disaster….

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Imagine. You placed an order for marketing materials for an upcoming event.  The printer is in the process of producing your order.  Then suddenly their facility catches fire.  Their operation stops cold turkey.  And you are left starting the process of finding a replacement printer.  Worse yet, your artwork, specifications and paper went up in […]
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Print Vendors and Buyers: Are You Ready to Return to the Office?

By: Rich On: January 27, 2021 , , , , , , , , Comments Disabled
Significant movement likely won’t happen until late spring or summer when 65% of people have been vaccinated or are immune, according to a recent Wall Street Journal article. Further, the newspaper predicts that the return-to-work will evolve and take different forms, including: Offices redesigned for a much lower density of employees. Hub-and-spoke configurations, in which employees […]
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For Success in Print Procurement, Focus on Leverage Points

By: Rich On: December 18, 2020 , , , , Comments Disabled
For Success in Print Procurement, Focus on Leverage Points

For Success in Print Procurement, Focus on Leverage Points

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When 1930s bank robber Willie Sutton was asked why he robbed banks, he supposedly answered, “Because that’s where the money is.” (He later denied making the statement that became known as Sutton’s Law.) Nonetheless, that’s where you want to go in business, too, writes author and marketing expert Allan Dib: Focus your efforts where the […]
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Highly Regulated Health Insurance Sector Saves Average of 40% on Print Production

By: Nathan Rotz On: December 08, 2020 , , , , , , Comments Disabled
Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, personal and official nature of healthcare information. At the same time, there is always pressure to control cost and maximize efficiency. So how does this business section save on print production? “Health insurance companies rely […]
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Print Procurement in 2020

By: Rich On: January 10, 2020 , , , , , , , , , , Comments Disabled
Print Procurement in 2020

Print Procurement in 2020

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What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
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Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 , , , , , , , , , , Comments Disabled
Spec-writing assistance tailored to your needs

Spec-writing assistance tailored to your needs

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Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
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