#PrintChat

Happy International Print Day 2016 from eLynxx Solutions! #IPD16 #printsmart

By: Nathan Rotz On: October 19, 2016 , , , , , , Comments Disabled
Happy International Print Day! Under the hashtag #IPD16, eLynxx Solutions is joining the Print and Integrated Marketing community in reminding everyone that print is everywhere and that there are lots of people creating cool stuff with it. This year our theme is #printsmart. Take a bow, you ink-sniffers. Two years ago, our participation in #IPD14 […]
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QR Codes: Don’t Call It A Comeback Yet

By: Nathan Rotz On: July 29, 2016 , , , Comments Disabled
The first conversations I recall having about QR codes were with information security experts. Easy forgery. Malicious codes. Trojans. Cross-scripting vulnerabilities. Mobile devices hacked. Enterprises compromised. And then “The Great Disaster” heralded by Jack Kirby where human civilization falls and our bestial descendants are ruled by gorillas, coyotes, and other animals. It wasn’t the best […]
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There is a Printerverse: New Column by Andy Solages

By: Nathan Rotz On: May 19, 2016 , , , , Comments Disabled
Before joining eLynxx, I was wholly unfamiliar with the complexities and milieu of print. In my first column as a monthly contributor to Print Media Centr’s News From The Printerverse, I describe the novel world I perceived as I came to work and play within the culture of print buyers, production professionals, and printers served […]
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Einstein Didn’t Fail Math Either. Sorry.

By: Nathan Rotz On: December 16, 2015 , , , , , Comments Disabled
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google doesn’t exist. Page 474 of The Ultimate Quotable Einstein says the insanity quote originates on page 68 of Sudden Death a novel by Rita Mae Brown published in 1983. I checked. You can see it here. One […]
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Printers And The Art of Seduction

By: Nathan Rotz On: August 14, 2015 , , , , , , , Comments Disabled
When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” The eLynxx client services team regularly receives calls from printers that wish to join our vendor pool. Printers, we love you, but don’t do this. eLynxx provides software and […]
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When Cyborgs Buy Print

By: Nathan Rotz On: May 20, 2015 , , , , , , , Comments Disabled
If you need me in your life at around 4pm EST on a Wednesday, your best bet is to dive into #PrintChat on Twitter.  #PrintChat is a weekly discussion about integrated marketing and all things print. Look around and you’ll find me rubbing zeroes and ones with influential members of the online print community. Towards […]
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