Print Production

Change is Good, Except…

By: Rich On: March 16, 2016 , , , Comments Disabled
Change is Good, Except…

Change is Good, Except…

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Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 , , , , , Comments Disabled
eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

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PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]
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Printers And The Art of Seduction

By: Nathan Rotz On: August 14, 2015 , , , , , , , Comments Disabled
When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” The eLynxx client services team regularly receives calls from printers that wish to join our vendor pool. Printers, we love you, but don’t do this. eLynxx provides software and […]
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When Cyborgs Buy Print

By: Nathan Rotz On: May 20, 2015 , , , , , , , Comments Disabled
If you need me in your life at around 4pm EST on a Wednesday, your best bet is to dive into #PrintChat on Twitter.  #PrintChat is a weekly discussion about integrated marketing and all things print. Look around and you’ll find me rubbing zeroes and ones with influential members of the online print community. Towards […]
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