direct mail

eLynxx Solutions Receives Supply and Demand Chain Executive Green Supply Chain Award for 2014

In the not too distant past sustainability was a practice focused on by a relatively small group of organizations. Today, in 2014, sustainability has become a core concern in the supply chain strategies of many organizations in mainstream commerce. For nearly two decades eLynxx Solutions has provided software for sourcing and managing direct mail, marketing […]
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Top 4 Reasons Why Spreadsheets are the Wrong Tool for Managing Projects

There was a time when only finance and accounting professionals used spreadsheets. That’s because they were designed for recording numbers and performing calculations. Walk into an office today and ask team members in any department, including those as far from finance as you can think of, if they use spreadsheets and it’s likely you’ll hear […]
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Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

Increasing efficiency and reducing costs is a key factor in the way organizations in many sectors, including shipping and logistics, do business today. Faced with a highly competitive marketplace, the use of custom-printed marketing communication materials has become crucial to the brand building and customer loyalty efforts of shipping companies and courier services. Organizations must […]
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Accessing Print Communication Innovation

If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited to the Internet. Technology is interesting, sexy and comes at us fast and furiously. True to form, the marketing world has continued to evolve along with – and at times drive – innovations in digital […]
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Going Green in Print Marketing – What to Look For

In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]
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The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]
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Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

The concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the military is familiar with the practice of being prepared. It’s simply more in the public eye today. Between public service campaigns urging every household to have a basic survival kit ready for common emergencies and […]
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