direct mail

The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

,,,
If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
Read More

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

,,
In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
Read More

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

,,
Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
Read More

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

By: Rich On: June 12, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

,,
Over the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now it’s time to open a new chapter and take a look at the goods the marketing supply chain delivers – marketing materials. Admittedly, a deep-dive into marketing materials may not sound like edge-of-your-seat kind of […]
Read More

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

By: Rich On: May 29, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

,,
Any organization that produces materials used in marketing is going to have marketers. There is also always some level of executive and financial management. There are some roles that, depending upon the organization, may not be so simply defined. So Who Does the Procurement in the Marketing Supply Chain? In many organizations the function of […]
Read More

The Marketing Supply Chain Field Guide: Part 6 – Finance Roles

By: Rich On: May 21, 2014 , Comments Disabled
Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North and south, fire and ice, good and evil are all classic examples. Marketing and finance is another. Marketing is driven by passion and human nature. Its output equals its success. Its results are born of […]
Read More

eLynxx Solutions Names New COO

By: Rich On: May 14, 2014 Comments Disabled
CHAMBERSBURG, Pa. (May 14, 2014) – Building upon nearly 40 years of innovation, eLynxx Solutions has appointed Nathan Rotz as chief operating officer. eLynxx Solutions is the leading provider of project management software and services for the marketing supply chain. The company serves the logistics, education, utility, manufacturing, consumer goods, service, government, non-profit, association and […]
Read More

New eLynxx Solutions CEO to Focus on Solving Customer Needs with Software for the Marketing Supply Chain

By: Rich On: May 08, 2014 Comments Disabled
eLynxx Solutions, a leading provider of project management software for the marketing supply chain has named COO Mike Jackson as its new CEO. Company founder Bill Gindlesperger will continue to provide guidance and support as chairman while Jackson directs customer-focused business development as the company enters its second generation. CHAMBERSBURG, Pa. (May 8, 2014) – […]
Read More