direct mail

The Digital Age and Print Communications

By: Alex Davies On: October 07, 2022 , , Comments Disabled
The Digital Age and Print Communications

The Digital Age and Print Communications

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The massive shift of companies becoming more and more reliant on digital technologies has left many wondering where print communications  should go from here. The simple answer is that while digital communications including websites, apps, social media, and e-commerce continues to grow, companies must still rely on print communications to ensure their customers are still […]
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Q and A: What’s the deal with direct mail?

By: Alex Davies On: June 15, 2022 , , Comments Disabled
Q and A: What’s the deal with direct mail?

Q and A: What’s the deal with direct mail?

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What is direct mail? Direct mail is a versatile and powerful tool when used as part of a marketing program.  It can deliver a message, develop a brand, generate short-term return, gather information, or sell a service or product.  From the recipient’s perspective direct mail is simple. You receive a single piece or package of […]
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How Are You Handling the Problems with Spend Visibility Data?

By: Alex Davies On: June 23, 2021 , , Comments Disabled
How Are You Handling the Problems with Spend Visibility Data?

How Are You Handling the Problems with Spend Visibility Data?

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Nearly every organization deals with the procurement, production or management of direct mail, marketing materials and other types of printing.  For some, this is a weekly chore.  For others this is a prime responsibility on a daily or continual basis. Depending on the size of the spend and the number of orders, printing handlers can […]
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What the Print Industry Can Learn From The Last Dance

By: Rich On: May 18, 2020 Comments Disabled
What the Print Industry Can Learn From The Last Dance

What the Print Industry Can Learn From The Last Dance

The late and great Chicago Bulls GM Jerry Krause once said, “Players and coaches don’t win championships, organizations do…” This statement sent shock waves throughout the sports community and raises conversation today with the release of the “The Last Dance.” A documentary highlighting the legendary run of the Chicago Bulls in the ’90s. I would […]
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Increase your marketing —but first, refocus it

By: Rich On: May 12, 2020 Comments Disabled
Increase your marketing —but first, refocus it

Increase your marketing —but first, refocus it

While many businesses are contracting during the COVID-19 economic downturn, this could be a good time to step up your marketing.  It’s an opportunity to reach people with your message when there’s less “noise” from a variety of competing messages. In addition, while people are spending more time at home, your direct mail package may […]
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In the coronavirus pandemic, expect printers to be survivors and innovators

By: Rich On: April 07, 2020 Comments Disabled
In the coronavirus pandemic, expect printers to be survivors and innovators

In the coronavirus pandemic, expect printers to be survivors and innovators

For many print buyers and marketers, dealing with printing and printers is just a job responsibility. For others, however, it’s more—a connection with a craft that’s very old yet still cutting-edge and an integral part of our society.  As the coronavirus has upended the global economy including printing, it’s worth remembering that printing has endured […]
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Creative Versioning: It doesn’t have to complicate print buying

By: Rich On: March 10, 2020 Comments Disabled
Creative Versioning: It doesn’t have to complicate print buying

Creative Versioning: It doesn’t have to complicate print buying

Versioning—or customizing a print marketing message for a specific audience—is increasingly important to sales success. Customized messages get the attention of busy consumers, and they boost response rates or sales. But versioning also makes print buying and print projects much more complex and increases the likelihood of mistakes. There’s a solution designed specifically for print […]
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Best Quality, Price and Service – Get All Three: Built for the Job

By: Rich On: February 10, 2017 , , , , , , , , , Comments Disabled
Best Quality, Price and Service – Get All Three: Built for the Job

Best Quality, Price and Service – Get All Three: Built for the Job

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Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle is handled by the methods and tools commonly used in procurement. They simply are not built for managing and sourcing custom print projects. That is why PrintLynxx exists…to do what common procurement solutions can’t. Only […]
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