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Linking the Hard Copy and Digital Worlds

By: Rich On: May 08, 2014 Design, Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]

The Marketing Supply Chain Field Guide: Part 5

By: Rich On: May 07, 2014 Marketing Supply Chain, Project Management Comments Disabled

Marketing Functions and Their Roles in Your Marketing Supply Chain There are many roles that play a part in the marketing supply chain. However, just as we’ve noted several times, each and every marketing supply chain is as unique as the organization it serves. Some roles that do not contribute to one marketing supply chain […]

The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 Marketing Supply Chain, Project Management, Technology Comments Disabled

Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]

The Marketing Supply Chain Field Guide: Part 2

By: Rich On: April 16, 2014 Marketing Supply Chain, Project Management Comments Disabled

The Functional Areas of the Marketing Supply Chain Making Sense Out of Complexity If you’re going to try to make sense out of something as complex as your marketing supply chain, it’s logical to break it down into smaller groups. In the previous installment of The Marketing Supply Chain Field Guide, we took a look […]

The Marketing Supply Chain Field Guide: Part 1

By: Rich On: April 02, 2014 Marketing Supply Chain Comments Disabled

The Many Colors of the Marketing Supply Chain Familiar…Yet Unknown It may not be in your everyday vocabulary, but if you are involved in the process of seeing creative concepts become tangible marketing materials, “marketing supply chain” is a phrase you’ll want to become familiar with. Why? Because you are part of one. If you […]

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