coordination

Change is Good, Except…

By: Rich On: March 16, 2016 , , , Comments Disabled
Change is Good, Except…

Change is Good, Except…

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Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 , , , , , Comments Disabled
eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

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PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]
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How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 , , , , , Comments Disabled
How to Increase Marketing Coverage With the Same or Less Marketing Spend

How to Increase Marketing Coverage With the Same or Less Marketing Spend

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It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]
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Our ‘Thing’

By: Nathan Rotz On: July 14, 2015 Comments Disabled
Our ‘Thing’

Our ‘Thing’

So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about the same thing, it will negatively impact the SEO rating for the website. Basically, Google told us that all of our blog posts are about the same thing. It’s not that we’re surprised by this, […]
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Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 , , Comments Disabled
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

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eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]
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eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

By: Rich On: January 31, 2015 Comments Disabled
eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

Getting the right message to the right audience at the right time is critical to direct mail marketing success. Any opportunity a direct mail marketer has to improve efficiency and reduce costs in the sourcing and management of a project is a welcome one. “No printed marketing material project is simple, but even in this […]
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Seeking the Secret Sauce of Print Projects

By: Rich On: January 22, 2015 , , , Comments Disabled
Seeking the Secret Sauce of Print Projects

Seeking the Secret Sauce of Print Projects

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Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat and potatoes. In fact, if you were to think of a marketing material project as a hamburger, research, creative and distribution would be like the two halves of the roll and the patty. Skip just […]
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