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For Print Marketers, The No-Nonsense Path from the Pandemic is Expert Assistance

By: Rich On: March 19, 2021 General, Marketing Materials, Marketing Supply Chain, Print Procurement, Software Comments Disabled

Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually be reaching for language that sets their product apart. This effort is perpetual because the effect is temporary—other marketers quickly adopt the new jargon, lest they be perceived as falling behind. A recent New York Times […]

Best Quality, Price and Service – Get All Three: Built for the Job

By: Rich On: February 10, 2017 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Uncategorized, Vendors Comments Disabled

Best Quality, Price and Service – Get All Three: Built for the Job

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Uncategorized,Vendors

Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle is handled by the methods and tools commonly used in procurement. They simply are not built for managing and sourcing custom print projects. That is why PrintLynxx exists…to do what common procurement solutions can’t. Only […]

Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

By: Rich On: January 26, 2017 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Uncategorized, Vendors Comments Disabled

Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Uncategorized,Vendors

In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. Because the ready-made, off-the-shelf goods they are built to buy don’t require the same level of detail; commonly-used procurement methods and tools don’t provide such functionality. That’s unfortunate, because those same functions also set the […]

Best Quality, Service and Price – Get All Three: Post Pricing Details

By: Rich On: January 10, 2017 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Vendors Comments Disabled

Best Quality, Service and Price – Get All Three: Post Pricing Details

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Vendors

There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification nature, requires a lot more attention after the buy is made. This is especially true when achieving the best quality and service are part of the goal. General procurement doesn’t have to account for such […]

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

By: Rich On: December 12, 2016 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Uncategorized, Vendors Comments Disabled

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Uncategorized,Vendors

Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

By: Rich On: October 14, 2016 Marketing Materials, Marketing Supply Chain, News & Events, Print Buyer, Print Procurement, Print Production, Project Management, Software, Vendors Comments Disabled

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

Marketing Materials,Marketing Supply Chain,News & Events,Print Buyer,Print Procurement,Print Production,Project Management,Software,Vendors

eLynxx Solutions is pleased to include Johns Hopkins University among the clients using its flagship PrintLynxx. PrintLynxx is cloud software that is built for print buyers to streamline and simplify the specification, sourcing and management of custom printed communications. PrintLynxx is well suited for higher education where insight to autonomous print buying across many areas […]

Change We Can Embrace

By: Rich On: March 21, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change We Can Embrace

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]

Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Do We Fear Change…Or Something Else?

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]

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