eLynxx Solutions

Change is Good, Except…

By: Rich On: March 16, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change is Good, Except…

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 Direct Mail, Marketing Materials, News & Events, Print Procurement, Print Production, Software Comments Disabled

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

Direct Mail,Marketing Materials,News & Events,Print Procurement,Print Production,Software

PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]

Direct Mail Marketers Get Gifts from USPS

By: Rich On: December 17, 2015 Direct Mail, In the News, Marketing Materials, Print Buyer, Print Procurement Comments Disabled

Direct Mail Marketers Get Gifts from USPS

Direct Mail,In the News,Marketing Materials,Print Buyer,Print Procurement

The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the weeks leading up to Christmas, the post office is on the minds of many as they await the delivery of gifts purchased online and from catalogs. This year, in addition to an ever-growing quantity of […]

Einstein Didn’t Fail Math Either. Sorry.

By: Nathan Rotz On: December 16, 2015 #PrintChat, Humor, Print Buyer, Print Procurement, Printers, Vendors Comments Disabled

Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google doesn’t exist. Page 474 of The Ultimate Quotable Einstein says the insanity quote originates on page 68 of Sudden Death a novel by Rita Mae Brown published in 1983. I checked. You can see it here. One […]

Print – The Unsung Touchpoint of Selling

By: Rich On: November 05, 2015 Cold Calling, Marketing Materials, Marketing Supply Chain, Print Procurement, Project Management, Technology, Uncategorized Comments Disabled

Print – The Unsung Touchpoint of Selling

Cold Calling,Marketing Materials,Marketing Supply Chain,Print Procurement,Project Management,Technology,Uncategorized

Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect with different personalities Identify problems and present solutions Use persuasion to form opinions and drive decisions Uncover and process detailed prospect and client information Manage and track actions and time with precision Sellers must be […]

How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Vendors Comments Disabled

How to Increase Marketing Coverage With the Same or Less Marketing Spend

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Vendors

It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]

6 Reasons Why Business Process Outsourcing is Dead

By: Bill Gindlesperger On: August 17, 2015 Marketing Supply Chain, Print Buyer, Print Procurement, Technology, Uncategorized, Vendors Comments Disabled

6 Reasons Why Business Process Outsourcing is Dead

Marketing Supply Chain,Print Buyer,Print Procurement,Technology,Uncategorized,Vendors

A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process outsourcing – or contracting the operations and responsibilities of marketing procurement to third-party service providers – promised cost savings that would increase a company’s flexibility. According to these pundits, business process outsourcing provides some advantages […]

Printers And The Art of Seduction

By: Nathan Rotz On: August 14, 2015 #PrintChat, Cold Calling, Humor, Print Buyer, Print Procurement, Print Production, Printers, Vendors Comments Disabled

When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” The eLynxx client services team regularly receives calls from printers that wish to join our vendor pool. Printers, we love you, but don’t do this. eLynxx provides software and […]

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