eLynxx Solutions

Don’t Let Supply Chain Problems Hinder Print Marketing

By: Rich On: February 12, 2021 General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Software Comments Disabled

As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will be critical for reengaging with customers and acquiring new ones. While some businesses and organizations found niches in marketing pandemic-related products or services in the past year, others necessarily scaled back on print marketing to […]

Print Vendors and Buyers: Are You Ready to Return to the Office?

By: Rich On: January 27, 2021 Business, Direct Mail, In the News, News & Events, Print Procurement, Print Production, Printers, Technology, Vendors Comments Disabled

Significant movement likely won’t happen until late spring or summer when 65% of people have been vaccinated or are immune, according to a recent Wall Street Journal article. Further, the newspaper predicts that the return-to-work will evolve and take different forms, including: Offices redesigned for a much lower density of employees. Hub-and-spoke configurations, in which employees […]

For Success in Print Procurement, Focus on Leverage Points

By: Rich On: December 18, 2020 Business, Print Management, Print Procurement, Print Production, Technology Comments Disabled

For Success in Print Procurement, Focus on Leverage Points

Business,Print Management,Print Procurement,Print Production,Technology

When 1930s bank robber Willie Sutton was asked why he robbed banks, he supposedly answered, “Because that’s where the money is.” (He later denied making the statement that became known as Sutton’s Law.) Nonetheless, that’s where you want to go in business, too, writes author and marketing expert Allan Dib: Focus your efforts where the […]

Highly Regulated Health Insurance Sector Saves Average of 40% on Print Production

By: Nathan Rotz On: December 08, 2020 Direct Mail, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Software, Uncategorized Comments Disabled

Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, personal and official nature of healthcare information. At the same time, there is always pressure to control cost and maximize efficiency. So how does this business section save on print production? “Health insurance companies rely […]

Print Procurement Efficiency

By: Rich On: January 17, 2020 General, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Software Comments Disabled

Print Procurement Efficiency

General,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Software

Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite complex, requiring many decisions and levels of approval. Further, print buyers are responsible for meeting deadlines, budgets, and quality standards. Many try to get it all done by being more efficient. They have the right […]

Print Procurement in 2020

By: Rich On: January 10, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Print Procurement in 2020

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]

Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Spec-writing assistance tailored to your needs

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail. When you get the details right, the production process goes smoothly and you get what you want. […]

Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Targeted Print Buying Assistance Can Fill in the Blanks

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these organizations, their marketing efforts and sales are dependent on printed materials. The amount of money spent can be in the millions, tens of millions, or even hundreds of millions. Yet the tools used in procuring […]

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