eLynxx Solutions

Highly Regulated Health Insurance Sector Saves Average of 40% on Print Production

By: Nathan Rotz On: December 08, 2020 Direct Mail, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Software, Uncategorized Comments Disabled

Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, personal and official nature of healthcare information. At the same time, there is always pressure to control cost and maximize efficiency. So how does this business section save on print production? “Health insurance companies rely […]

Beyond Efficiency: Print Managers should think Productivity

By: Rich On: December 04, 2020 Print Buyer, Print Management Comments Disabled

Beyond Efficiency: Print Managers should think Productivity

Print Buyer,Print Management

In an often-quoted Harvard Business Review article three years ago, Michael Mankins argued that U.S. companies have maxed out on improving efficiency over the past 30 years. Print managers should focus instead on increasing productivity to be truly successful. The difference between efficiency and productivity: To put it another way, efficiency means maintaining a holding pattern (not slipping). This […]

Print Procurement Efficiency

By: Rich On: January 17, 2020 General, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Software Comments Disabled

Print Procurement Efficiency

General,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Software

Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite complex, requiring many decisions and levels of approval. Further, print buyers are responsible for meeting deadlines, budgets, and quality standards. Many try to get it all done by being more efficient. They have the right […]

Print Procurement in 2020

By: Rich On: January 10, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Print Procurement in 2020

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]

Spec-writing assistance tailored to your needs

By: Rich On: January 03, 2020 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Spec-writing assistance tailored to your needs

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail. When you get the details right, the production process goes smoothly and you get what you want. […]

Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Targeted Print Buying Assistance Can Fill in the Blanks

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs. For these organizations, their marketing efforts and sales are dependent on printed materials. The amount of money spent can be in the millions, tens of millions, or even hundreds of millions. Yet the tools used in procuring […]

Print Buying Assistance: The Importance of Expertise and Experience

By: Rich On: December 04, 2019 Design, General, Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Project Management, Software, Uncategorized, Vendors Comments Disabled

Print Buying Assistance: The Importance of Expertise and Experience

Design,General,Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Project Management,Software,Uncategorized,Vendors

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]

Green Printing: For the Environment and Your Bottom Line

By: Rich On: November 22, 2019 Design, General, Green Printing, Marketing Materials, Paper, Print Buyer, Print Procurement, Print Production, Printers, Software, Vendors Comments Disabled

Green Printing: For the Environment and Your Bottom Line

Design,General,Green Printing,Marketing Materials,Paper,Print Buyer,Print Procurement,Print Production,Printers,Software,Vendors

Many people are concerned about the harmful effects of carbon dioxide emissions on climate change. Paper manufacture and printing can contribute to the problem. These processes can produce greenhouse gases and use large amounts of wood, energy and water, as well as various inks, solvents and chemicals. Packaging can involve bindings, adhesives and foils that […]

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