eLynxx Solutions

How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Vendors Comments Disabled

How to Increase Marketing Coverage With the Same or Less Marketing Spend

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Vendors

It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]

6 Reasons Why Business Process Outsourcing is Dead

By: Bill Gindlesperger On: August 17, 2015 Marketing Supply Chain, Print Buyer, Print Procurement, Technology, Uncategorized, Vendors Comments Disabled

6 Reasons Why Business Process Outsourcing is Dead

Marketing Supply Chain,Print Buyer,Print Procurement,Technology,Uncategorized,Vendors

A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process outsourcing – or contracting the operations and responsibilities of marketing procurement to third-party service providers – promised cost savings that would increase a company’s flexibility. According to these pundits, business process outsourcing provides some advantages […]

Printers And The Art of Seduction

By: Nathan Rotz On: August 14, 2015 #PrintChat, Cold Calling, Humor, Print Buyer, Print Procurement, Print Production, Printers, Vendors Comments Disabled

When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” The eLynxx client services team regularly receives calls from printers that wish to join our vendor pool. Printers, we love you, but don’t do this. eLynxx provides software and […]

When Cyborgs Buy Print

By: Nathan Rotz On: May 20, 2015 #PrintChat, Books, cyborgs, Print Buyer, Print Procurement, Print Production, PrintMediaCentr, Technology Comments Disabled

If you need me in your life at around 4pm EST on a Wednesday, your best bet is to dive into #PrintChat on Twitter. #PrintChat is a weekly discussion about integrated marketing and all things print. Look around and you’ll find me rubbing zeroes and ones with influential members of the online print community. Towards […]

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