Design

Going Green in Print Marketing – What to Look For

By: Rich On: September 12, 2014 , , , Comments Disabled
Going Green in Print Marketing – What to Look For

Going Green in Print Marketing – What to Look For

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In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]
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The Designer’s Role in Print Specification

By: Rich On: September 09, 2014 , , Comments Disabled
The Designer’s Role in Print Specification

The Designer’s Role in Print Specification

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Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]
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Linking the Hard Copy and Digital Worlds

By: Rich On: May 08, 2014 , , , , Comments Disabled
Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]
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