Print Buyer

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

By: Rich On: October 14, 2016 , , , , , , , , Comments Disabled
eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

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eLynxx Solutions is pleased to include Johns Hopkins University among the clients using its flagship PrintLynxx. PrintLynxx is cloud software that is built for print buyers to streamline and simplify the specification, sourcing and management of custom printed communications. PrintLynxx is well suited for higher education where insight to autonomous print buying across many areas […]
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There is a Printerverse: New Column by Andy Solages

By: Nathan Rotz On: May 19, 2016 , , , , Comments Disabled
Before joining eLynxx, I was wholly unfamiliar with the complexities and milieu of print. In my first column as a monthly contributor to Print Media Centr’s News From The Printerverse, I describe the novel world I perceived as I came to work and play within the culture of print buyers, production professionals, and printers served […]
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Change We Can Embrace

By: Rich On: March 21, 2016 , , , Comments Disabled
Change We Can Embrace

Change We Can Embrace

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Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]
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Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 , , , Comments Disabled
Do We Fear Change…Or Something Else?

Do We Fear Change…Or Something Else?

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Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]
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Change is Good, Except…

By: Rich On: March 16, 2016 , , , Comments Disabled
Change is Good, Except…

Change is Good, Except…

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Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]
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eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

By: Rich On: February 24, 2016 , , , , , Comments Disabled
eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

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eLynxx Solutions founder Bill Gindlesperger and CEO Mike Jackson have each been honored with Supply and Demand Chain Executive Magazine Pros to Know Awards for 2016. Individuals at eLynxx Solutions have been recognized numerous times since the inception of the award 16 years ago. 2016 marks the first time two eLynxx team members have received […]
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Direct Mail Marketers Get Gifts from USPS

By: Rich On: December 17, 2015 , , , , Comments Disabled
Direct Mail Marketers Get Gifts from USPS

Direct Mail Marketers Get Gifts from USPS

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The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the weeks leading up to Christmas, the post office is on the minds of many as they await the delivery of gifts purchased online and from catalogs. This year, in addition to an ever-growing quantity of […]
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Einstein Didn’t Fail Math Either. Sorry.

By: Nathan Rotz On: December 16, 2015 , , , , , Comments Disabled
Does everyone know Einstein’s definition of insanity? It’s repeating the same misattributed quote over and over again as if Google doesn’t exist. Page 474 of The Ultimate Quotable Einstein says the insanity quote originates on page 68 of Sudden Death a novel by Rita Mae Brown published in 1983. I checked. You can see it here. One […]
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