eLynxx Solutions

Change We Can Embrace

By: Rich On: March 21, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change We Can Embrace

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]

Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Do We Fear Change…Or Something Else?

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]

Change is Good, Except…

By: Rich On: March 16, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change is Good, Except…

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]

eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

By: Rich On: February 24, 2016 Direct Mail, Marketing Materials, Marketing Supply Chain, News & Events, Print Buyer, Software Comments Disabled

eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

Direct Mail,Marketing Materials,Marketing Supply Chain,News & Events,Print Buyer,Software

eLynxx Solutions founder Bill Gindlesperger and CEO Mike Jackson have each been honored with Supply and Demand Chain Executive Magazine Pros to Know Awards for 2016. Individuals at eLynxx Solutions have been recognized numerous times since the inception of the award 16 years ago. 2016 marks the first time two eLynxx team members have received […]

Print – The Unsung Touchpoint of Selling

By: Rich On: November 05, 2015 Cold Calling, Marketing Materials, Marketing Supply Chain, Print Procurement, Project Management, Technology, Uncategorized Comments Disabled

Print – The Unsung Touchpoint of Selling

Cold Calling,Marketing Materials,Marketing Supply Chain,Print Procurement,Project Management,Technology,Uncategorized

Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect with different personalities Identify problems and present solutions Use persuasion to form opinions and drive decisions Uncover and process detailed prospect and client information Manage and track actions and time with precision Sellers must be […]

How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Vendors Comments Disabled

How to Increase Marketing Coverage With the Same or Less Marketing Spend

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Vendors

It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]

6 Reasons Why Business Process Outsourcing is Dead

By: Bill Gindlesperger On: August 17, 2015 Marketing Supply Chain, Print Buyer, Print Procurement, Technology, Uncategorized, Vendors Comments Disabled

6 Reasons Why Business Process Outsourcing is Dead

Marketing Supply Chain,Print Buyer,Print Procurement,Technology,Uncategorized,Vendors

A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process outsourcing – or contracting the operations and responsibilities of marketing procurement to third-party service providers – promised cost savings that would increase a company’s flexibility. According to these pundits, business process outsourcing provides some advantages […]

eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

By: Rich On: July 01, 2015 Marketing Supply Chain, News & Events, Print Procurement, Project Management, Technology Comments Disabled

eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

Marketing Supply Chain,News & Events,Print Procurement,Project Management,Technology

eLynxx Solutions has been named to the 2015 SDCE 100, Supply and Demand Chain Executive’s annual listing of top supply chain solution and service provider projects. eLynxx Solutions was recognized for its on-going relationship with a leading manufacturer of alternative decking products, producing gains in ROI, efficiency and savings in the client’s marketing supply chain. […]

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