Marketing Supply Chain

Information, thoughts, ideas, news trends and educational insights on the marketing supply chain – the people, processes, vendors, resources and dependencies organizations rely on to turn creative output into graphic communication materials for marketing initiatives.

Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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Who Eats the Last Slice of Your Print Spend Pie?

By: Rich On: March 13, 2015 , , Comments Disabled
Who Eats the Last Slice of Your Print Spend Pie?

Who Eats the Last Slice of Your Print Spend Pie?

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We’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go compared to in-house print buying?” When you’ve been helping print buyers at many different levels for four decades you gain a lot of insight into a lot of areas. Through analysis of data, first-hand experience […]
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Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 , , Comments Disabled
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

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eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]
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eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

By: Rich On: February 26, 2015 , , , Comments Disabled
eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

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After a decade of acquisitions and mergers, the printing industry appears to be in turmoil. eLynxx Solutions is pleased to promote open discussion of print buyers’ concerns through sponsorship of webinars and sharing 40 years of experience in the changing print marketplace. As one of the oldest, continually advancing technologies known to mankind, printing is […]
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Print Industry in Throes of Consolidation

By: Rich On: February 06, 2015 , , , Comments Disabled
Print Industry in Throes of Consolidation

Print Industry in Throes of Consolidation

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Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you should be. RR Donnelley’s success in stopping Courier Corporation’s previously announced merger with Quad/Graphics and acquiring Courier for itself means a victory for Courier’s investors. But what does it mean for Courier’s clients? Standard Register’s […]
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Defining Roles – Print in 2015

By: Rich On: January 29, 2015 , , Comments Disabled
Defining Roles – Print in 2015

Defining Roles – Print in 2015

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We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship of multimillion dollar television spots. That means I’m finally safe from being cliché and riding the new year bandwagon if I talk about the role of print in 2015, right? Okay, maybe I’m still being […]
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Seeking the Secret Sauce of Print Projects

By: Rich On: January 22, 2015 , , , Comments Disabled
Seeking the Secret Sauce of Print Projects

Seeking the Secret Sauce of Print Projects

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Research. Creative. Distribution. When it comes to marketing material projects they’re the three heavy hitters, the big guns, the meat and potatoes. In fact, if you were to think of a marketing material project as a hamburger, research, creative and distribution would be like the two halves of the roll and the patty. Skip just […]
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Software Choices: Purpose-Built or General Use

By: Rich On: December 19, 2014 , , , Comments Disabled
Software Choices: Purpose-Built or General Use

Software Choices: Purpose-Built or General Use

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Providing your organization with the right kind of resources is important to its long-term growth. When it comes to resources, especially technology and software, the number of options and approaches can – and should – lead to many questions. One of the most important questions is whether to invest aggressively in specialized initiatives with higher […]
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