Marketing Materials

Information, thoughts, ideas, news, trends, innovations and educational insights on the design, use, production and impact of marketing, branding, display, point of purchase, sales and direct mail materials.

Print Management Software: Your Print-Buying Assistant

Buying print can be challenging, especially if it’s not your only responsibility. You need knowledge — for instance, on how to write specs, choose the right printer and price and manage the process. At the same time, you want to save money and time without compromising on quality.  Meanwhile you are inundated with detail and […]
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Lynx Versus eLynxx: It’s No Contest

What’s the difference between a lynx and eLynxx? They have more in common than you might think, but one of them wins paws-down. There are four species of the big cat: Canada lynx, Eurasian lynx, Iberian lynx, bobcat. There’s only one eLynxx, the leading innovator of software and services that connect buyers and producers of graphic communication, […]
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Best Quality, Price and Service – Get All Three: Built for the Job

Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle is handled by the methods and tools commonly used in procurement. They simply are not built for managing and sourcing custom print projects. That is why PrintLynxx exists…to do what common procurement solutions can’t. Only […]
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Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. Because the ready-made, off-the-shelf goods they are built to buy don’t require the same level of detail; commonly-used procurement methods and tools don’t provide such functionality. That’s unfortunate, because those same functions also set the […]
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Best Quality, Service and Price – Get All Three: Post Pricing Details

There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification nature, requires a lot more attention after the buy is made. This is especially true when achieving the best quality and service are part of the goal. General procurement doesn’t have to account for such […]
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Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]
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eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

eLynxx Solutions is pleased to include Johns Hopkins University among the clients using its flagship PrintLynxx. PrintLynxx is cloud software that is built for print buyers to streamline and simplify the specification, sourcing and management of custom printed communications. PrintLynxx is well suited for higher education where insight to autonomous print buying across many areas […]
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QR Codes: Don’t Call It A Comeback Yet

The first conversations I recall having about QR codes were with information security experts. Easy forgery. Malicious codes. Trojans. Cross-scripting vulnerabilities. Mobile devices hacked. Enterprises compromised. And then “The Great Disaster” heralded by Jack Kirby where human civilization falls and our bestial descendants are ruled by gorillas, coyotes, and other animals. It wasn’t the best […]
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