Marketing Materials

Information, thoughts, ideas, news, trends, innovations and educational insights on the design, use, production and impact of marketing, branding, display, point of purchase, sales and direct mail materials.

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

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Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
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In the News – Digital Meets Print in a Unique Place

By: Rich On: June 17, 2014 , , Comments Disabled
In the News – Digital Meets Print in a Unique Place

In the News – Digital Meets Print in a Unique Place

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The communication potential of public restrooms is not something that has gone un-noticed. After all, everyone uses them and in the process becomes a captive audience. Even twenty years ago, at a nightclub I was marketing on Philadelphia’s waterfront, we had frames on the inside of the stall doors where we promoted upcoming events along […]
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The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

By: Rich On: June 12, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

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Over the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now it’s time to open a new chapter and take a look at the goods the marketing supply chain delivers – marketing materials. Admittedly, a deep-dive into marketing materials may not sound like edge-of-your-seat kind of […]
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The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

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Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
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The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

By: Rich On: May 29, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

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Any organization that produces materials used in marketing is going to have marketers. There is also always some level of executive and financial management. There are some roles that, depending upon the organization, may not be so simply defined. So Who Does the Procurement in the Marketing Supply Chain? In many organizations the function of […]
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Linking the Hard Copy and Digital Worlds

By: Rich On: May 08, 2014 , , , , Comments Disabled
Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]
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The Marketing Supply Chain Field Guide: Part 3

By: Rich On: April 23, 2014 , , Comments Disabled
The Functional Areas of the Marketing Supply Chain – Continued In our last installment, we began exploring how, even in light of inherent complexities and uniqueness, the power of any marketing supply chain can be better understood and harnessed by breaking it down into four functional areas. The first two functional areas; coordination and acquisition, […]
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