Rich

Rich

Director of Communications To some people corporate communication is a matter of concept. To others it is a matter of function. To Rich it is both. Responsible for the strategy, direction and execution of eLynxx marketing communications and public relations, Rich brings nearly two decades of creation and hands-on completion of successful strategic communications plans to eLynxx. Rich earned B.A. and M.S. degrees from Shippensburg University. Prior to joining eLynxx he led the communications initiatives of online printer 123Print and held communications leadership roles in the manufacturing, non-profit, broadcasting and entertainment industries.

Why Qualifying Print Suppliers is Often a Crapshoot

By: Rich On: September 15, 2020 Comments Disabled
Why Qualifying Print Suppliers is Often a Crapshoot

Why Qualifying Print Suppliers is Often a Crapshoot

For print buyers, qualifying printers is more important than ever with the urgent need to spend wisely in a tough economy. But it can be complicated and time-consuming—and no matter how diligent you are, most of the available methods don’t guarantee that you’re getting the best deal on price, quality, and service. Qualifying methods vary […]
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The Right Print Acquisition Tools Can Boost Business

By: Rich On: August 21, 2020 Comments Disabled
The Right Print Acquisition Tools Can Boost Business

The Right Print Acquisition Tools Can Boost Business

Mergers and cutbacks affecting print vendors and marketers during the pandemic have added a layer of uncertainty to the print buying experience. But greater efficiency, expertise, and cost savings are available to companies returning to print to help them ratchet up business. Print users can benefit by 1) rethinking their print acquisition options, including the […]
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Extraordinary times call for extraordinary effort

By: Rich On: August 14, 2020 Comments Disabled
Extraordinary times call for extraordinary effort

Extraordinary times call for extraordinary effort

Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for print service providers, brokers, buyers, and marketers to feel frustrated and stymied. Sure, there are things you can do while in a holding pattern—for example, strengthen your customer relationships, update marketing plans, review branding, and […]
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As a Print Buyer, what’s your LIMFAC (limiting factor)?

By: Rich On: July 13, 2020 Comments Disabled
As a Print Buyer, what’s your LIMFAC (limiting factor)?

As a Print Buyer, what’s your LIMFAC (limiting factor)?

What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s referred to as the LIMFAC, or the limiting factor—the one big element or condition in a situation that you have to overcome in order to succeed. We all run into limiting factors when we try […]
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What jobs do you need your print management software to do?

By: Rich On: June 29, 2020 Comments Disabled
What jobs do you need your print management software to do?

What jobs do you need your print management software to do?

When using software that doesn’t quite meet your needs, you put up with its shortcomings for a while until you reach a tipping point where it hits you that “this just isn’t working.”  As a print buyer, maybe that’s where you are right now: your print management system requires too many workarounds. The question, then, […]
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Print buyers need company support to work productively from home

By: Rich On: June 22, 2020 Comments Disabled
Print buyers need company support to work productively from home

Print buyers need company support to work productively from home

As the coronavirus eases in many regions, businesses are ramping up their operations.  For many employees, that won’t mean heading back to the office—it will mean continuing to work from home, albeit on a more formal schedule. A New York Times magazine article and other reports suggest that a significant number—15% to as many as […]
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