Archives for 2015

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6 Reasons Why Business Process Outsourcing is Dead

By: Bill Gindlesperger On: August 17, 2015 , , , , , Comments Disabled
6 Reasons Why Business Process Outsourcing is Dead

6 Reasons Why Business Process Outsourcing is Dead

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A decade and a half ago business pundits in the marketing procurement area hailed it as a savior. Business process outsourcing – or contracting the operations and responsibilities of marketing procurement to third-party service providers – promised cost savings that would increase a company’s flexibility. According to these pundits, business process outsourcing provides some advantages […]
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Printers And The Art of Seduction

By: Nathan Rotz On: August 14, 2015 , , , , , , , Comments Disabled
When making a cold call, there is something to be said for knowing who you are calling. That something to be said is “always know who you are calling.” The eLynxx client services team regularly receives calls from printers that wish to join our vendor pool. Printers, we love you, but don’t do this. eLynxx provides software and […]
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Our ‘Thing’

By: Nathan Rotz On: July 14, 2015 Comments Disabled
Our ‘Thing’

Our ‘Thing’

So, Google’s new algorithm has come back with some interesting results. It turns out that if you post continuously about the same thing, it will negatively impact the SEO rating for the website. Basically, Google told us that all of our blog posts are about the same thing. It’s not that we’re surprised by this, […]
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eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

By: Rich On: July 01, 2015 , , , , Comments Disabled
eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

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eLynxx Solutions has been named to the 2015 SDCE 100, Supply and Demand Chain Executive’s annual listing of top supply chain solution and service provider projects. eLynxx Solutions was recognized for its on-going relationship with a leading manufacturer of alternative decking products, producing gains in ROI, efficiency and savings in the client’s marketing supply chain. […]
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When Cyborgs Buy Print

By: Nathan Rotz On: May 20, 2015 , , , , , , , Comments Disabled
If you need me in your life at around 4pm EST on a Wednesday, your best bet is to dive into #PrintChat on Twitter.  #PrintChat is a weekly discussion about integrated marketing and all things print. Look around and you’ll find me rubbing zeroes and ones with influential members of the online print community. Towards […]
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Print More Efficient Than TV? One Study Says So!

By: Rich On: May 19, 2015 , Comments Disabled
Print More Efficient Than TV? One Study Says So!

Print More Efficient Than TV? One Study Says So!

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When I began my career in marketing communications, back in the mid-1990s, television was the Holy Grail of marketing channels. A decade and a half or so later, when I was managing communications at what was then a prominent online printer, nothing much had changed. Our ultimate goal was to have an ad air during […]
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Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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