eLynxx Solutions

Best Quality, Price and Service – Get All Three: Built for the Job

By: Rich On: February 10, 2017 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Uncategorized, Vendors Comments Disabled

Best Quality, Price and Service – Get All Three: Built for the Job

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Uncategorized,Vendors

Unfortunately, none of what is required for an organization to manage pre- and post-pricing details and break the Iron Triangle is handled by the methods and tools commonly used in procurement. They simply are not built for managing and sourcing custom print projects. That is why PrintLynxx exists…to do what common procurement solutions can’t. Only […]

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

By: Rich On: December 12, 2016 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Uncategorized, Vendors Comments Disabled

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Uncategorized,Vendors

Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]

Change We Can Embrace

By: Rich On: March 21, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change We Can Embrace

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]

Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Do We Fear Change…Or Something Else?

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]

Change is Good, Except…

By: Rich On: March 16, 2016 Marketing Supply Chain, Print Buyer, Print Procurement, Print Production Comments Disabled

Change is Good, Except…

Marketing Supply Chain,Print Buyer,Print Procurement,Print Production

Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]

How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Vendors Comments Disabled

How to Increase Marketing Coverage With the Same or Less Marketing Spend

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Vendors

It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]

Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 Marketing Materials, Marketing Supply Chain Comments Disabled

Three Reasons Why Marketing Needs Its Own Supply Chain

Marketing Materials,Marketing Supply Chain

If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]

Printing is Different and Different is Good

By: Rich On: April 10, 2015 In the News, Marketing Materials, Technology Comments Disabled

Printing is Different and Different is Good

In the News,Marketing Materials,Technology

This morning I finally got around to reading the print and communication industry articles that have been piling up in my feed for a few days. Of all of the headlines and synopses, this one in particular caught my eye; US Commercial Printing Shipments Have Strong February, +5.2%, by WhatTheyThink.com’s Dr. Joe Webb. As a […]

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