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The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Conclusion

The Marketing Supply Chain Field Guide: Conclusion

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If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]
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The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

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In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]
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The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

By: Rich On: June 12, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

The Marketing Supply Chain Field Guide: Part 9 – Materials in the Chain

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Over the past eight installments of our Marketing Supply Chain Field Guide we’ve discussed mechanics, functional areas and roles. Now it’s time to open a new chapter and take a look at the goods the marketing supply chain delivers – marketing materials. Admittedly, a deep-dive into marketing materials may not sound like edge-of-your-seat kind of […]
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The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

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Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
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The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 , , Comments Disabled
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
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The Marketing Supply Chain Field Guide: Part 3

By: Rich On: April 23, 2014 , , Comments Disabled
The Functional Areas of the Marketing Supply Chain – Continued In our last installment, we began exploring how, even in light of inherent complexities and uniqueness, the power of any marketing supply chain can be better understood and harnessed by breaking it down into four functional areas. The first two functional areas; coordination and acquisition, […]
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