print buyers

How to Get Started with Print Buying Software: a Beginner’s Guide

If you’re involved in any phase of the print buying process you know exactly how overwhelming it can be and how quickly project organization can spiral out of control. Are you considering a print management solution to help centralize these various moving parts? In this beginner’s guide to getting started with print buying software we […]
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Q and A: The Problem With General Procurement

What is General Procurement? General procurement is the purchase of finished goods. Right now, the software and systems in place to help facilitate general procurement are not ideally designed for goods that are manufactured, no matter the goods. A specific good to think about are manufactured print goods. There are a lot more elements in printed items over items […]
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For Print Buyers and Brokers Who Buy Printing

Being 100% sure you are doing things the most efficient way is nearly impossible. There are always cheaper, better or more qualified options available. That’s why the printing business is not easy.  It is competitive, sophisticated, heavy on investment, light on profit and dependent on obtaining an array of projects requiring management of overwhelming details. […]
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Don’t Let Supply Chain Problems Hinder Print Marketing

As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will be critical for reengaging with customers and acquiring new ones. While some businesses and organizations found niches in marketing pandemic-related products or services in the past year, others necessarily scaled back on print marketing to […]
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Highly Regulated Health Insurance Sector Saves Average of 40% on Print Production

Print remains a heavily used channel of communication in the health insurance sector. This is because of the highly regulated, personal and official nature of healthcare information. At the same time, there is always pressure to control cost and maximize efficiency. So how does this business section save on print production? “Health insurance companies rely […]
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Beyond Efficiency: Print Managers should think Productivity

In an often-quoted Harvard Business Review article three years ago, Michael Mankins argued that U.S. companies have maxed out on improving efficiency over the past 30 years. Print managers should focus instead on increasing productivity to be truly successful. The difference between efficiency and productivity: To put it another way, efficiency means maintaining a holding pattern (not slipping). This […]
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Why Qualifying Print Suppliers is Often a Crapshoot

For print buyers, qualifying printers is more important than ever with the urgent need to spend wisely in a tough economy. But it can be complicated and time-consuming—and no matter how diligent you are, most of the available methods don’t guarantee that you’re getting the best deal on price, quality, and service. Qualifying methods vary […]
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Extraordinary times call for extraordinary effort

Six months into the pandemic, with so many economic and social factors still beyond business control, it’s not unreasonable for print service providers, brokers, buyers, and marketers to feel frustrated and stymied. Sure, there are things you can do while in a holding pattern—for example, strengthen your customer relationships, update marketing plans, review branding, and […]
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