collateral

Finance Sector Saves over 30% in 2014 with eLynxx Software

eLynxx Solutions, provider of cloud software for sourcing and managing printed direct mail, marketing and communication materials, announces savings of over 30% among its clients in the financial services sector. Increasing efficiency, reducing cost and getting the best return on investment are natural factors in the way organizations in the financial services sector do business. […]
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Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

Increasing efficiency and reducing costs is a key factor in the way organizations in many sectors, including shipping and logistics, do business today. Faced with a highly competitive marketplace, the use of custom-printed marketing communication materials has become crucial to the brand building and customer loyalty efforts of shipping companies and courier services. Organizations must […]
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Accessing Print Communication Innovation

If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited to the Internet. Technology is interesting, sexy and comes at us fast and furiously. True to form, the marketing world has continued to evolve along with – and at times drive – innovations in digital […]
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Going Green in Print Marketing – What to Look For

In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]
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The Designer’s Role in Print Specification

Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]
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The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]
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