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Finding Your Hidden Savings

By: Alex Davies On: August 04, 2021 , , Comments Disabled
Finding Your Hidden Savings

Finding Your Hidden Savings

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Everything we buy – whether an item, commodity or service – comes with a price. Sometimes we have to wonder if we are getting our money’s worth. Did we overpay? What went into the price? Could we have negotiated a better deal? That’s where buyer’s remorse can set in.  Print buying is complicated. There are […]
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How Are You Handling the Problems with Spend Visibility Data?

By: Alex Davies On: June 23, 2021 , , Comments Disabled
How Are You Handling the Problems with Spend Visibility Data?

How Are You Handling the Problems with Spend Visibility Data?

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Nearly every organization deals with the procurement, production or management of direct mail, marketing materials and other types of printing.  For some, this is a weekly chore.  For others this is a prime responsibility on a daily or continual basis. Depending on the size of the spend and the number of orders, printing handlers can […]
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For Print Buyers and Brokers Who Buy Printing

By: Alex Davies On: May 07, 2021 , , Comments Disabled
For Print Buyers and Brokers Who Buy Printing

For Print Buyers and Brokers Who Buy Printing

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Being 100% sure you are doing things the most efficient way is nearly impossible. There are always cheaper, better or more qualified options available. That’s why the printing business is not easy.  It is competitive, sophisticated, heavy on investment, light on profit and dependent on obtaining an array of projects requiring management of overwhelming details. […]
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How To Avoid Disaster….

By: Alex Davies On: April 21, 2021 , , , , , , Comments Disabled
How To Avoid Disaster….

How To Avoid Disaster….

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Imagine. You placed an order for marketing materials for an upcoming event.  The printer is in the process of producing your order.  Then suddenly their facility catches fire.  Their operation stops cold turkey.  And you are left starting the process of finding a replacement printer.  Worse yet, your artwork, specifications and paper went up in […]
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For Print Marketers, The No-Nonsense Path from the Pandemic is Expert Assistance

By: Rich On: March 19, 2021 , , , , Comments Disabled
Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually be reaching for language that sets their product apart. This effort is perpetual because the effect is temporary—other marketers quickly adopt the new jargon, lest they be perceived as falling behind. A recent New York Times […]
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Don’t Let Supply Chain Problems Hinder Print Marketing

By: Rich On: February 12, 2021 , , , , , Comments Disabled
As we begin to enter the economic recovery stage of the pandemic, managing your print marketing supply chain effectively will be critical for reengaging with customers and acquiring new ones. While some businesses and organizations found niches in marketing pandemic-related products or services in the past year, others necessarily scaled back on print marketing to […]
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Print Vendors and Buyers: Are You Ready to Return to the Office?

By: Rich On: January 27, 2021 , , , , , , , , Comments Disabled
Significant movement likely won’t happen until late spring or summer when 65% of people have been vaccinated or are immune, according to a recent Wall Street Journal article. Further, the newspaper predicts that the return-to-work will evolve and take different forms, including: Offices redesigned for a much lower density of employees. Hub-and-spoke configurations, in which employees […]
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For Success in Print Procurement, Focus on Leverage Points

By: Rich On: December 18, 2020 , , , , Comments Disabled
For Success in Print Procurement, Focus on Leverage Points

For Success in Print Procurement, Focus on Leverage Points

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When 1930s bank robber Willie Sutton was asked why he robbed banks, he supposedly answered, “Because that’s where the money is.” (He later denied making the statement that became known as Sutton’s Law.) Nonetheless, that’s where you want to go in business, too, writes author and marketing expert Allan Dib: Focus your efforts where the […]
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