Rich

Rich

Director of Communications To some people corporate communication is a matter of concept. To others it is a matter of function. To Rich it is both. Responsible for the strategy, direction and execution of eLynxx marketing communications and public relations, Rich brings nearly two decades of creation and hands-on completion of successful strategic communications plans to eLynxx. Rich earned B.A. and M.S. degrees from Shippensburg University. Prior to joining eLynxx he led the communications initiatives of online printer 123Print and held communications leadership roles in the manufacturing, non-profit, broadcasting and entertainment industries.

Change is Good, Except…

By: Rich On: March 16, 2016 , , , Comments Disabled
Change is Good, Except…

Change is Good, Except…

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Some might say that marketing is all about change. After all, as marketers and marketing operations professionals, we’re always faced with change. A new product to bring to market? That’s change. New target audience for that product? That’s change too. New messaging and channels to communicate with that audience? Yep, that’s also change. Change is […]
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eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

By: Rich On: February 24, 2016 , , , , , Comments Disabled
eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

eLynxx Solutions Recognized with Two SDCE Magazine Pros to Know Awards

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eLynxx Solutions founder Bill Gindlesperger and CEO Mike Jackson have each been honored with Supply and Demand Chain Executive Magazine Pros to Know Awards for 2016. Individuals at eLynxx Solutions have been recognized numerous times since the inception of the award 16 years ago. 2016 marks the first time two eLynxx team members have received […]
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 , , , , , Comments Disabled
eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

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PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]
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Direct Mail Marketers Get Gifts from USPS

By: Rich On: December 17, 2015 , , , , Comments Disabled
Direct Mail Marketers Get Gifts from USPS

Direct Mail Marketers Get Gifts from USPS

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The United States Postal Service just experienced what it projected as its busiest day of 2015. Of course in the weeks leading up to Christmas, the post office is on the minds of many as they await the delivery of gifts purchased online and from catalogs. This year, in addition to an ever-growing quantity of […]
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Who is Going to Notice Inconsistencies in Your Branding?

By: Rich On: December 04, 2015 Comments Disabled
Who is Going to Notice Inconsistencies in Your Branding?

Who is Going to Notice Inconsistencies in Your Branding?

The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry and the bustling downtown that supported it have given way to new things like technology, historical tourism and a renewed focus on local agriculture, craftsmanship and art. Today, besides being home to a wonderfully innovative […]
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Print – The Unsung Touchpoint of Selling

By: Rich On: November 05, 2015 , , , , , , Comments Disabled
Print – The Unsung Touchpoint of Selling

Print – The Unsung Touchpoint of Selling

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Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect with different personalities Identify problems and present solutions Use persuasion to form opinions and drive decisions Uncover and process detailed prospect and client information Manage and track actions and time with precision Sellers must be […]
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eLynxx Solutions to Provide Software for U.S. Chamber

By: Rich On: September 09, 2015 Comments Disabled
eLynxx Solutions to Provide Software for U.S. Chamber

eLynxx Solutions to Provide Software for U.S. Chamber

eLynxx Solutions, provider of cloud software for sourcing and management of direct mail, point of purchase, marketing, publications and all other print has entered into an agreement with the U.S. Chamber of Commerce. to provide the company’s PrintLynxx to help manage and execute projects involving custom printed materials. Mike Jackson, Chief Executive Officer at eLynxx […]
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Survey Says…Procurement Execs Unhappy with Insight from Data

By: Rich On: August 31, 2015 Comments Disabled
Survey Says…Procurement Execs Unhappy with Insight from Data

Survey Says…Procurement Execs Unhappy with Insight from Data

Here at eLynxx Solutions we’re pretty big on data. After all, PrintLynxx captures, records and reports on every task, step, action and transaction that is part of the management and procurement of the client’s print projects. Of course the ability to gain all of the insight that the data provides is one of the many […]
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