Rich

Rich

Director of Communications To some people corporate communication is a matter of concept. To others it is a matter of function. To Rich it is both. Responsible for the strategy, direction and execution of eLynxx marketing communications and public relations, Rich brings nearly two decades of creation and hands-on completion of successful strategic communications plans to eLynxx. Rich earned B.A. and M.S. degrees from Shippensburg University. Prior to joining eLynxx he led the communications initiatives of online printer 123Print and held communications leadership roles in the manufacturing, non-profit, broadcasting and entertainment industries.

Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

By: Rich On: January 26, 2017 , , , , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

Best Quality, Service and Price – Get All Three: Breaking the Iron Triangle

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In the previous segments we discussed the importance of managing the many pre- and post-pricing details of custom print projects. Because the ready-made, off-the-shelf goods they are built to buy don’t require the same level of detail; commonly-used procurement methods and tools don’t provide such functionality. That’s unfortunate, because those same functions also set the […]
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Best Quality, Service and Price – Get All Three: Post Pricing Details

By: Rich On: January 10, 2017 , , , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Post Pricing Details

Best Quality, Service and Price – Get All Three: Post Pricing Details

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There isn’t much to be done once the buy is made for off-the-shelf goods. Custom printing, because of it’s made-to-specification nature, requires a lot more attention after the buy is made. This is especially true when achieving the best quality and service are part of the goal. General procurement doesn’t have to account for such […]
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Best Quality, Service and Price – Get All Three: Pre-Pricing Details

By: Rich On: December 12, 2016 , , , , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

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Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]
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Best Quality, Service and Price – Get All Three: Introduction

By: Rich On: December 05, 2016 , , , , , , Comments Disabled
Best Quality, Service and Price – Get All Three: Introduction

Best Quality, Service and Price – Get All Three: Introduction

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No doubt you would love to receive the best quality, fastest delivery and lowest price for your print projects. Yet, conventional wisdom says only two of the three on any given job can be obtained. After all, increasing quality and speeding up delivery certainly does not drive the price down. So, how can you achieve […]
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eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

By: Rich On: October 14, 2016 , , , , , , , , Comments Disabled
eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

eLynxx Solutions to Provide Print Buying Software to Johns Hopkins University

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eLynxx Solutions is pleased to include Johns Hopkins University among the clients using its flagship PrintLynxx. PrintLynxx is cloud software that is built for print buyers to streamline and simplify the specification, sourcing and management of custom printed communications. PrintLynxx is well suited for higher education where insight to autonomous print buying across many areas […]
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Change We Can Embrace

By: Rich On: March 21, 2016 , , , Comments Disabled
Change We Can Embrace

Change We Can Embrace

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Once we feel we have a process in place that accommodates the unique complexities of one of our marketing operations, the next step is to figure out how to make it work. It’s one thing to know what roles, steps, assets and decisions an operation requires. It’s another to make all of the connections, enable […]
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Do We Fear Change…Or Something Else?

By: Rich On: March 17, 2016 , , , Comments Disabled
Do We Fear Change…Or Something Else?

Do We Fear Change…Or Something Else?

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Some may say the reason that we as marketers and marketing operations professionals are reluctant to change in the way we do what we do is fear of the unknown. That’s a cop-out. Marketers aren’t afraid of the unknown. We regularly charge forward, damned near blindly, into the unknown. If we fall flat on our […]
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