SaaS

Why Qualifying Print Suppliers is Often a Crapshoot

For print buyers, qualifying printers is more important than ever with the urgent need to spend wisely in a tough economy. But it can be complicated and time-consuming—and no matter how diligent you are, most of the available methods don’t guarantee that you’re getting the best deal on price, quality, and service. Qualifying methods vary […]
Read More

As a Print Buyer, what’s your LIMFAC (limiting factor)?

What holds you back as a print buyer? When the military makes plans, they consider what could hinder success. It’s referred to as the LIMFAC, or the limiting factor—the one big element or condition in a situation that you have to overcome in order to succeed. We all run into limiting factors when we try […]
Read More

Print Procurement in 2020

What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
Read More

Spec-writing assistance tailored to your needs

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
Read More

Targeted Print Buying Assistance Can Fill in the Blanks

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
Read More

Print Buying Assistance: The Importance of Expertise and Experience

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]
Read More

Software On-Demand: The Move to the Cloud

Unless you completely shun technology, which you obviously do not considering that you are reading a blog, it’s hard to avoid the concept of “the cloud.” It’s where we keep and share photographic memories, entertain ourselves, and more frequently than ever, it’s where we turn for productivity, creative and business solutions. The cloud has become […]
Read More