project management

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

,,,
Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
Read More

The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

By: Rich On: June 06, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

The Marketing Supply Chain Field Guide: Part 8 – Legal Roles

,,
When you think of roles and functions that go hand in hand with each other; marketing and legal probably aren’t too high on your list. The fact is they work closer than you think, especially in marketing project management. We’re not saying that it’s common to have lawyers write copy, create designs, source materials or […]
Read More

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

By: Rich On: May 29, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

The Marketing Supply Chain Field Guide: Part 7 – Procurement Roles

,,
Any organization that produces materials used in marketing is going to have marketers. There is also always some level of executive and financial management. There are some roles that, depending upon the organization, may not be so simply defined. So Who Does the Procurement in the Marketing Supply Chain? In many organizations the function of […]
Read More

The Marketing Supply Chain Field Guide: Part 6 – Finance Roles

By: Rich On: May 21, 2014 , Comments Disabled
Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North and south, fire and ice, good and evil are all classic examples. Marketing and finance is another. Marketing is driven by passion and human nature. Its output equals its success. Its results are born of […]
Read More

eLynxx Solutions Names New COO

By: Rich On: May 14, 2014 Comments Disabled
CHAMBERSBURG, Pa. (May 14, 2014) – Building upon nearly 40 years of innovation, eLynxx Solutions has appointed Nathan Rotz as chief operating officer. eLynxx Solutions is the leading provider of project management software and services for the marketing supply chain. The company serves the logistics, education, utility, manufacturing, consumer goods, service, government, non-profit, association and […]
Read More

New eLynxx Solutions CEO to Focus on Solving Customer Needs with Software for the Marketing Supply Chain

By: Rich On: May 08, 2014 Comments Disabled
eLynxx Solutions, a leading provider of project management software for the marketing supply chain has named COO Mike Jackson as its new CEO. Company founder Bill Gindlesperger will continue to provide guidance and support as chairman while Jackson directs customer-focused business development as the company enters its second generation. CHAMBERSBURG, Pa. (May 8, 2014) – […]
Read More

Linking the Hard Copy and Digital Worlds

By: Rich On: May 08, 2014 , , , , Comments Disabled
Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]
Read More