project management

The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 , , Comments Disabled
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
Read More

The Marketing Supply Chain Field Guide: Part 3

By: Rich On: April 23, 2014 , , Comments Disabled
The Functional Areas of the Marketing Supply Chain – Continued In our last installment, we began exploring how, even in light of inherent complexities and uniqueness, the power of any marketing supply chain can be better understood and harnessed by breaking it down into four functional areas. The first two functional areas; coordination and acquisition, […]
Read More