print management

For Success in Print Procurement, Focus on Leverage Points

By: Rich On: December 18, 2020 , , , , Comments Disabled
For Success in Print Procurement, Focus on Leverage Points

For Success in Print Procurement, Focus on Leverage Points

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When 1930s bank robber Willie Sutton was asked why he robbed banks, he supposedly answered, “Because that’s where the money is.” (He later denied making the statement that became known as Sutton’s Law.) Nonetheless, that’s where you want to go in business, too, writes author and marketing expert Allan Dib: Focus your efforts where the […]
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Beyond Efficiency: Print Managers should think Productivity

By: Rich On: December 04, 2020 , Comments Disabled
Beyond Efficiency: Print Managers should think Productivity

Beyond Efficiency: Print Managers should think Productivity

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In an often-quoted Harvard Business Review article three years ago, Michael Mankins argued that U.S. companies have maxed out on improving efficiency over the past 30 years. Print managers should focus instead on increasing productivity to be truly successful. The difference between efficiency and productivity: To put it another way, efficiency means maintaining a holding pattern (not slipping). This […]
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Brand Consistency: Print Buyers are the backstop

By: Rich On: April 20, 2020 Comments Disabled
Brand Consistency: Print Buyers are the backstop

Brand Consistency: Print Buyers are the backstop

In the world of sales and marketing, it’s hard to overstate the importance of brand consistency. The brand is the company’s face and voice, and an enormous amount of effort and money goes into building a brand and maintaining its consistency. A consistent, well-managed brand may be worth up to 20% more than a competitor’s […]
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