print buying

Targeted Print Buying Assistance Can Fill in the Blanks

By: Rich On: December 13, 2019 , , , , , , , , , , Comments Disabled
Targeted Print Buying Assistance Can Fill in the Blanks

Targeted Print Buying Assistance Can Fill in the Blanks

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A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
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Print Buying Assistance: The Importance of Expertise and Experience

By: Rich On: December 04, 2019 , , , , , , , , , , Comments Disabled
Print Buying Assistance: The Importance of Expertise and Experience

Print Buying Assistance: The Importance of Expertise and Experience

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It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]
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Green Printing: For the Environment and Your Bottom Line

By: Rich On: November 22, 2019 , , , , , , , , , , Comments Disabled
Green Printing: For the Environment and Your Bottom Line

Green Printing: For the Environment and Your Bottom Line

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Many people are concerned about the harmful effects of carbon dioxide emissions on climate change.  Paper manufacture and printing can contribute to the problem. These processes can produce greenhouse gases and use large amounts of wood, energy and water, as well as various inks, solvents and chemicals. Packaging can involve bindings, adhesives and foils that […]
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Print Management Software: Your Print-Buying Assistant

By: Rich On: November 01, 2019 , , , , , , Comments Disabled
Buying print can be challenging, especially if it’s not your only responsibility. You need knowledge — for instance, on how to write specs, choose the right printer and price and manage the process. At the same time, you want to save money and time without compromising on quality.  Meanwhile you are inundated with detail and […]
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eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

By: Rich On: February 08, 2016 , , , , , Comments Disabled
eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

eLynxx Software Selected by Green Dot Corporation for Management of Print and Direct Mail

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PrintLynxx has been selected by Green Dot Corporation (NYSE: GDOT) for executing print and direct mail projects. A pro-consumer financial technology innovator, Green Dot is the inventor and largest provider of prepaid debit cards and cash reload processing services in the United States. Following what it calls a branchless bank model of distribution for its […]
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Who Eats the Last Slice of Your Print Spend Pie?

By: Rich On: March 13, 2015 , , Comments Disabled
Who Eats the Last Slice of Your Print Spend Pie?

Who Eats the Last Slice of Your Print Spend Pie?

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We’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go compared to in-house print buying?” When you’ve been helping print buyers at many different levels for four decades you gain a lot of insight into a lot of areas. Through analysis of data, first-hand experience […]
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