print buyers

Print Procurement Efficiency

Print buyers have competing demands for their time. They juggle multiple priorities and projects, some of which can be quite complex, requiring many decisions and levels of approval. Further, print buyers are responsible for meeting deadlines, budgets, and quality standards. Many try to get it all done by being more efficient. They have the right […]
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Print Procurement in 2020

What’s ahead for print suppliers and procurers in 2020? As usual, reading tea leaves is an inexact undertaking—but it’s useful at this time of year to take stock of the market forces potentially affecting your goals. Analysts foresee continued challenges as well as bright spots for the printing industry in 2020. As a print buyer, […]
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Spec-writing assistance tailored to your needs

Writing specifications is arguably the most important step in procuring direct mail, point of purchase, or marketing materials. Your specs are your instructions or road map for what you want the printer to produce — covering every detail.  When you get the details right, the production process goes smoothly and you get what you want. […]
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Targeted Print Buying Assistance Can Fill in the Blanks

A number of organizations spend 5% and more of their revenues on direct mail, print marketing, and POPs.  For these organizations, their marketing efforts and sales are dependent on printed materials.  The amount of money spent can be in the millions, tens of millions, or even hundreds of millions.  Yet the tools used in procuring […]
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Print Buying Assistance: The Importance of Expertise and Experience

It’s often said that developing expertise requires making mistakes and learning from them. However, in the fast-paced world of print procurement, you don’t have much time or money to learn from experience. Yet you need a huge amount of expertise. Consider just a few of the aspects of print procurement requiring expertise. After you or […]
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Green Printing: For the Environment and Your Bottom Line

Many people are concerned about the harmful effects of carbon dioxide emissions on climate change.  Paper manufacture and printing can contribute to the problem. These processes can produce greenhouse gases and use large amounts of wood, energy and water, as well as various inks, solvents and chemicals. Packaging can involve bindings, adhesives and foils that […]
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No One Should Have to Fight a Dragon Alone

You put time and effort into building a good relationship with your print vendor. You trust each other. Your printer is capable of producing what you need — whether it’s direct mail, marketing materials, promo, signage or POP displays. And your printer delivers your items on time, at the quality level you expect and at […]
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Print Management Software: Your Print-Buying Assistant

Buying print can be challenging, especially if it’s not your only responsibility. You need knowledge — for instance, on how to write specs, choose the right printer and price and manage the process. At the same time, you want to save money and time without compromising on quality.  Meanwhile you are inundated with detail and […]
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