eLynxx Solutions

Matters of Precision

By: Rich On: January 20, 2015 Design, Marketing Materials Comments Disabled

It’s not often that I feel compelled to share parts of my workday with the population at large. It’s even less often that I feel compelled to make public something incredibly pedestrian. However, every once in a great while the planets align, both sides of the Senate are in agreement with each other, cats get […]

Accessing Print Communication Innovation

By: Rich On: September 22, 2014 Marketing Materials, Marketing Supply Chain Comments Disabled

Accessing Print Communication Innovation

Marketing Materials,Marketing Supply Chain

If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited to the Internet. Technology is interesting, sexy and comes at us fast and furiously. True to form, the marketing world has continued to evolve along with – and at times drive – innovations in digital […]

Going Green in Print Marketing – What to Look For

By: Rich On: September 12, 2014 Design, Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

Going Green in Print Marketing – What to Look For

Design,Marketing Materials,Marketing Supply Chain,Project Management

In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]

Linking the Hard Copy and Digital Worlds

By: Rich On: May 08, 2014 Design, Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]

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