physical communication Archives

For Print Marketers, The No-Nonsense Path from the Pandemic is Expert Assistance

By: Rich On: March 19, 2021 General, Marketing Materials, Marketing Supply Chain, Print Procurement, Software Comments Disabled

Most people—and perhaps marketers most of all—want to be trendy and to sound important. In fact, marketers seem to perpetually be reaching for language that sets their product apart. This effort is perpetual because the effect is temporary—other marketers quickly adopt the new jargon, lest they be perceived as falling behind. A recent New York Times […]

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

By: Rich On: December 12, 2016 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Print Production, Printers, Project Management, Software, Uncategorized, Vendors Comments Disabled

Best Quality, Service and Price – Get All Three: Pre-Pricing Details

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Print Production,Printers,Project Management,Software,Uncategorized,Vendors

Procurement methods for common, off-the-shelf items are not built to handle all of the details print projects require before pricing is considered, let alone sought. Management and qualification of vendors, development of intensely detailed specifications and collaboration among key people who are often in very diverse roles are not as critical when sourcing pre-made items […]

Who is Going to Notice Inconsistencies in Your Branding?

By: Rich On: December 04, 2015 Marketing Materials Comments Disabled

Who is Going to Notice Inconsistencies in Your Branding?

Marketing Materials

The place eLynxx Solutions calls home, like many small cities, has been re-envisioned several times in its existence. Booming industry and the bustling downtown that supported it have given way to new things like technology, historical tourism and a renewed focus on local agriculture, craftsmanship and art. Today, besides being home to a wonderfully innovative […]

Print – The Unsung Touchpoint of Selling

By: Rich On: November 05, 2015 Cold Calling, Marketing Materials, Marketing Supply Chain, Print Procurement, Project Management, Technology, Uncategorized Comments Disabled

Print – The Unsung Touchpoint of Selling

Cold Calling,Marketing Materials,Marketing Supply Chain,Print Procurement,Project Management,Technology,Uncategorized

Selling is not a simple process. It takes a complex skill set that includes the ability to: Understand and connect with different personalities Identify problems and present solutions Use persuasion to form opinions and drive decisions Uncover and process detailed prospect and client information Manage and track actions and time with precision Sellers must be […]

eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

By: Rich On: July 01, 2015 Marketing Supply Chain, News & Events, Print Procurement, Project Management, Technology Comments Disabled

eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

Marketing Supply Chain,News & Events,Print Procurement,Project Management,Technology

eLynxx Solutions has been named to the 2015 SDCE 100, Supply and Demand Chain Executive’s annual listing of top supply chain solution and service provider projects. eLynxx Solutions was recognized for its on-going relationship with a leading manufacturer of alternative decking products, producing gains in ROI, efficiency and savings in the client’s marketing supply chain. […]

Five Reasons Why Printed Marketing Materials are Still Important

By: Rich On: April 01, 2015 Marketing Materials, Technology Comments Disabled

Five Reasons Why Printed Marketing Materials are Still Important

Marketing Materials,Technology

Despite the fact that we seem to live so much of our lives online, we are still physical beings living in a physical world. Regardless of how attached are to social media we still crave physical communication. For that reason alone, printed marketing materials are still important in today’s digitally saturated environment. Let’s take a […]

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 Marketing Materials, Marketing Supply Chain, News & Events Comments Disabled

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Marketing Materials,Marketing Supply Chain,News & Events

eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]

Defining Roles – Print in 2015

By: Rich On: January 29, 2015 General, Marketing Materials, Marketing Supply Chain Comments Disabled

Defining Roles – Print in 2015

General,Marketing Materials,Marketing Supply Chain

We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship of multimillion dollar television spots. That means I’m finally safe from being cliché and riding the new year bandwagon if I talk about the role of print in 2015, right? Okay, maybe I’m still being […]