eLynxx Solutions

How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 Marketing Materials, Marketing Supply Chain, Print Buyer, Print Procurement, Project Management, Vendors Comments Disabled

How to Increase Marketing Coverage With the Same or Less Marketing Spend

Marketing Materials,Marketing Supply Chain,Print Buyer,Print Procurement,Project Management,Vendors

It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]

Defining Roles – Print in 2015

By: Rich On: January 29, 2015 General, Marketing Materials, Marketing Supply Chain Comments Disabled

Defining Roles – Print in 2015

General,Marketing Materials,Marketing Supply Chain

We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship of multimillion dollar television spots. That means I’m finally safe from being cliché and riding the new year bandwagon if I talk about the role of print in 2015, right? Okay, maybe I’m still being […]

Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

By: Rich On: September 26, 2014 News & Events Comments Disabled

Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

News & Events

Increasing efficiency and reducing costs is a key factor in the way organizations in many sectors, including shipping and logistics, do business today. Faced with a highly competitive marketplace, the use of custom-printed marketing communication materials has become crucial to the brand building and customer loyalty efforts of shipping companies and courier services. Organizations must […]

Accessing Print Communication Innovation

By: Rich On: September 22, 2014 Marketing Materials, Marketing Supply Chain Comments Disabled

Accessing Print Communication Innovation

Marketing Materials,Marketing Supply Chain

If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited to the Internet. Technology is interesting, sexy and comes at us fast and furiously. True to form, the marketing world has continued to evolve along with – and at times drive – innovations in digital […]

Going Green in Print Marketing – What to Look For

By: Rich On: September 12, 2014 Design, Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

Going Green in Print Marketing – What to Look For

Design,Marketing Materials,Marketing Supply Chain,Project Management

In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]

July 4th…Ice Cream…and Branded Packaging?

By: Rich On: July 04, 2014 General, Marketing Materials, Marketing Supply Chain Comments Disabled

July 4th…Ice Cream…and Branded Packaging?

General,Marketing Materials,Marketing Supply Chain

I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]