marketing materials

Going Green in Print Marketing – What to Look For

By: Rich On: September 12, 2014 , , , Comments Disabled
Going Green in Print Marketing – What to Look For

Going Green in Print Marketing – What to Look For

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In a time when the world is struggling to save its natural resources, many organizations have adopted green business practices as part of their policies. There is rightful pride to be had in choosing to follow green policies which leads many organizations to publically proclaim their stance on doing their part for a better environment. […]
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The Designer’s Role in Print Specification

By: Rich On: September 09, 2014 , , Comments Disabled
The Designer’s Role in Print Specification

The Designer’s Role in Print Specification

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Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]
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The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

By: Rich On: September 05, 2014 , , , Comments Disabled
The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

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Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]
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Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 , , , Comments Disabled
Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

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Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]
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Change Management – Knocking Down Barriers to Benefit

By: Rich On: August 12, 2014 , , , Comments Disabled
Change Management – Knocking Down Barriers to Benefit

Change Management – Knocking Down Barriers to Benefit

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A company is very much like a complex organism. The workers serve as different organs, each with a specialized function, and the organism as a whole thrives and exudes energy if each organ is healthy. Like every other organism, an organization is part of a great race, competing and fighting to survive and be the […]
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Happy 180th Birthday – and Thank You – to John Venn!

By: Rich On: August 04, 2014 , , , Comments Disabled
Happy 180th Birthday – and Thank You – to John Venn!

Happy 180th Birthday – and Thank You – to John Venn!

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If you’ve been out to Google today you might have noticed an interesting, if not slightly obscure, interactive commemorative Google Doodle gracing the page. It is commemorating the 180th birthday of John Venn. Unless you are the kind of person who gets at least somewhat nerdy over philosophy, math or statistics; you might be asking […]
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Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

By: Rich On: August 01, 2014 Comments Disabled
Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

Is Your Marketing Supply Chain “Prepped” – Three Questions to Ask

The concept of preparedness is a hot topic but it’s nothing new. Anyone who was ever in scouting or the military is familiar with the practice of being prepared. It’s simply more in the public eye today. Between public service campaigns urging every household to have a basic survival kit ready for common emergencies and […]
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