marketing materials

How to Increase Marketing Coverage With the Same or Less Marketing Spend

By: Bill Gindlesperger On: August 25, 2015 , , , , , Comments Disabled
How to Increase Marketing Coverage With the Same or Less Marketing Spend

How to Increase Marketing Coverage With the Same or Less Marketing Spend

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It’s hard to imagine anyone who would not want to increase marketing coverage. Today, with tightening budgets, it’s even harder to imagine anyone who would not want to increase marketing coverage with the same or less marketing spend. The key is not found in the latest trends in creative, online marketing or social media. It […]
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eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

By: Rich On: July 01, 2015 , , , , Comments Disabled
eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

eLynxx Solutions Named to Supply and Demand Chain Executive’s 100 Great Supply Chain Projects List for 2015

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eLynxx Solutions has been named to the 2015 SDCE 100, Supply and Demand Chain Executive’s annual listing of top supply chain solution and service provider projects. eLynxx Solutions was recognized for its on-going relationship with a leading manufacturer of alternative decking products, producing gains in ROI, efficiency and savings in the client’s marketing supply chain. […]
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Print More Efficient Than TV? One Study Says So!

By: Rich On: May 19, 2015 , Comments Disabled
Print More Efficient Than TV? One Study Says So!

Print More Efficient Than TV? One Study Says So!

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When I began my career in marketing communications, back in the mid-1990s, television was the Holy Grail of marketing channels. A decade and a half or so later, when I was managing communications at what was then a prominent online printer, nothing much had changed. Our ultimate goal was to have an ad air during […]
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Three Reasons Why Marketing Needs Its Own Supply Chain

By: Rich On: May 01, 2015 , Comments Disabled
Three Reasons Why Marketing Needs Its Own Supply Chain

Three Reasons Why Marketing Needs Its Own Supply Chain

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If you ask marketing people how their organization sources marketing materials and services you’ll likely get one of two answers. One is “we order them from places that did other work for us.” The other is “we have our procurement department do it for us.” There are good points, and bad, for both of these […]
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Printing is Different and Different is Good

By: Rich On: April 10, 2015 , , Comments Disabled
Printing is Different and Different is Good

Printing is Different and Different is Good

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This morning I finally got around to reading the print and communication industry articles that have been piling up in my feed for a few days. Of all of the headlines and synopses, this one in particular caught my eye; US Commercial Printing Shipments Have Strong February, +5.2%, by WhatTheyThink.com’s Dr. Joe Webb. As a […]
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Five Reasons Why Printed Marketing Materials are Still Important

By: Rich On: April 01, 2015 , Comments Disabled
Five Reasons Why Printed Marketing Materials are Still Important

Five Reasons Why Printed Marketing Materials are Still Important

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Despite the fact that we seem to live so much of our lives online, we are still physical beings living in a physical world. Regardless of how attached are to social media we still crave physical communication. For that reason alone, printed marketing materials are still important in today’s digitally saturated environment. Let’s take a […]
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Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

By: Rich On: April 01, 2015 , Comments Disabled
Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

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eLynxx Solutions, provider of software for sourcing and managing print has released data showing marketing and communication material savings of over 32% among its clients in the healthcare insurance sector over the past two quarters. This savings continues a trend for this sector. Staying connected with both customers and service providers is critical to organizations […]
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