graphic communication

The Marketing Supply Chain Field Guide: Part 6 – Finance Roles

Some combinations just go together well as polar opposites. They are distinctly different from, yet often attract, one another. North and south, fire and ice, good and evil are all classic examples. Marketing and finance is another. Marketing is driven by passion and human nature. Its output equals its success. Its results are born of […]
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eLynxx Solutions Names New COO

CHAMBERSBURG, Pa. (May 14, 2014) – Building upon nearly 40 years of innovation, eLynxx Solutions has appointed Nathan Rotz as chief operating officer. eLynxx Solutions is the leading provider of project management software and services for the marketing supply chain. The company serves the logistics, education, utility, manufacturing, consumer goods, service, government, non-profit, association and […]
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Linking the Hard Copy and Digital Worlds

Once upon a time, back in the 1990s, everyone was making predictions about what marketing communications would be like in the new millennium. One prediction I recall seeing demonstrated – more through creative video editing than reality – was being able to hold a flier, postcard or advertisement up to a computer screen and see […]
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The Marketing Supply Chain Field Guide: Part 4

Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
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