eLynxx Solutions

eLynxx Solutions Goes Back to School with Hometown Neighbor Wilson College

By: Rich On: September 10, 2014 News & Events Comments Disabled

As the summer winds down and the 2014-2015 academic year begins, eLynxx Solutions will be among the masses heading off to college, but there won’t be any classes to attend or dorms to move into. In fact there won’t even be much of a trip to make. That’s because eLynxx Solutions is pleased to announce […]

The Designer’s Role in Print Specification

By: Rich On: September 09, 2014 Design, Marketing Materials, Marketing Supply Chain Comments Disabled

The Designer’s Role in Print Specification

Design,Marketing Materials,Marketing Supply Chain

Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

By: Rich On: September 05, 2014 In the News, Marketing Materials, Marketing Supply Chain, Technology Comments Disabled

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

In the News,Marketing Materials,Marketing Supply Chain,Technology

Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]

The Marketing Supply Chain Field Guide: Conclusion

By: Rich On: July 10, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Conclusion

Marketing Materials,Marketing Supply Chain,Project Management,Technology

If the concept of a supply chain dedicated to the production of marketing materials never crossed your mind before you began following along, don’t worry, you’re not alone. That is exactly why we began The Marketing Supply Chain Field Guide. Now, after twelve installments, it’s time to put the wraps on our exploration of one […]

July 4th…Ice Cream…and Branded Packaging?

By: Rich On: July 04, 2014 General, Marketing Materials, Marketing Supply Chain Comments Disabled

July 4th…Ice Cream…and Branded Packaging?

General,Marketing Materials,Marketing Supply Chain

I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

By: Rich On: July 02, 2014 Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

The Marketing Supply Chain Field Guide: Part 12 – Vendors in the Chain-Continued

Marketing Materials,Marketing Supply Chain,Project Management

In last week’s installment of The Marketing Supply Chain Field Guide, we began exploring the variety of vendors we rely on to produce and assist in the execution of the projects in our marketing supply chains with a look at some of the types of printer and other primary producers you may encounter. Today we […]

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 Marketing Materials, Marketing Supply Chain, Project Management Comments Disabled

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

Marketing Materials,Marketing Supply Chain,Project Management

Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 Marketing Materials, Marketing Supply Chain, Project Management, Technology Comments Disabled

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

Marketing Materials,Marketing Supply Chain,Project Management,Technology

Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]

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