branding

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 , , Comments Disabled
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

,,
eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]
Read More

Defining Roles – Print in 2015

By: Rich On: January 29, 2015 , , Comments Disabled
Defining Roles – Print in 2015

Defining Roles – Print in 2015

,,
We’re nearing the end of January. Much of the marketing communications community’s attention has changed focus to Sunday’s world championship of multimillion dollar television spots. That means I’m finally safe from being cliché and riding the new year bandwagon if I talk about the role of print in 2015, right? Okay, maybe I’m still being […]
Read More

Finance Sector Saves over 30% in 2014 with eLynxx Software

By: Rich On: December 17, 2014 Comments Disabled
Finance Sector Saves over 30% in 2014 with eLynxx Software

Finance Sector Saves over 30% in 2014 with eLynxx Software

eLynxx Solutions, provider of cloud software for sourcing and managing printed direct mail, marketing and communication materials, announces savings of over 30% among its clients in the financial services sector. Increasing efficiency, reducing cost and getting the best return on investment are natural factors in the way organizations in the financial services sector do business. […]
Read More

Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

By: Rich On: September 26, 2014 Comments Disabled

Shipping and Logistics Sector Saves Over 30% in First Half of 2014 with eLynxx

Increasing efficiency and reducing costs is a key factor in the way organizations in many sectors, including shipping and logistics, do business today. Faced with a highly competitive marketplace, the use of custom-printed marketing communication materials has become crucial to the brand building and customer loyalty efforts of shipping companies and courier services. Organizations must […]
Read More

Accessing Print Communication Innovation

By: Rich On: September 22, 2014 , Comments Disabled
Accessing Print Communication Innovation

Accessing Print Communication Innovation

,
If you didn’t know any better, it would be easy to conclude that innovation in marketing and promotion is limited to the Internet. Technology is interesting, sexy and comes at us fast and furiously. True to form, the marketing world has continued to evolve along with – and at times drive – innovations in digital […]
Read More

The Designer’s Role in Print Specification

By: Rich On: September 09, 2014 , , Comments Disabled
The Designer’s Role in Print Specification

The Designer’s Role in Print Specification

,,
Regardless of the medium, graphic designers are able to magically turn ideas into artistically stunning works of graphic communication. When the medium is digital the magic is all in the design and how it functions. In this case the designer is provided with the specifications including dimensions, resolutions, whether the design is for computers or […]
Read More

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

By: Rich On: September 05, 2014 , , , Comments Disabled
The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

The Magic of Print – IKEA Gets It – and Makes Us Laugh Too!

,,,
Common Sense – In Furniture and Marketing Leave it up to a company that has successfully made knock-down furniture, hex key wrenches and one-word names packed with Nordic accent marks stylish to not only get what makes printed communication important, but to make it sexy and desirable too. Taking a jab at the hype surrounding […]
Read More