branding

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

By: Rich On: September 03, 2014 , , , Comments Disabled
Maintaining Control vs. Brokers and BPOs: What’s Right for You?

Maintaining Control vs. Brokers and BPOs: What’s Right for You?

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Printed materials in some form or another are integral to the branding and marketing of most organizations. When it comes to the organization, acquisition, production management, implementation and distribution of these materials; there is a decision to make. Organizations usually choose to either manage the entire process on their own, keeping control of the process […]
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July 4th…Ice Cream…and Branded Packaging?

By: Rich On: July 04, 2014 , , Comments Disabled
July 4th…Ice Cream…and Branded Packaging?

July 4th…Ice Cream…and Branded Packaging?

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I live and work in Pennsylvania. If you are familiar at all with the Keystone State you might know that several places in our fair commonwealth have had a little something to do with why we celebrate Independence Day. What you may not know is that our climate can go from arctic to sub-tropic within […]
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The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

By: Rich On: June 18, 2014 , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

The Marketing Supply Chain Field Guide: Part 11 – Vendors in the Chain

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Over the course of the past two installments, we have identified the various marketing, communication, direct mail, packaging and display material categories that organizations may manage and source through their marketing supply chains. While we can easily say that some form of printing is a critical element in the production of each marketing material category; […]
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The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

By: Rich On: June 11, 2014 , , , Comments Disabled
The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

The Marketing Supply Chain Field Guide: Part 10 – Materials in the Chain (continued)

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Last week we began dissecting the catch-all term “marketing materials” to discover just what kinds of items may be flowing through your marketing supply chain. Even as we began our exploration with some of the more common, old-standby sort of marketing communication tools, we saw that there was much more complexity than the simple and […]
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eLynxx Solutions Names New COO

By: Rich On: May 14, 2014 Comments Disabled
CHAMBERSBURG, Pa. (May 14, 2014) – Building upon nearly 40 years of innovation, eLynxx Solutions has appointed Nathan Rotz as chief operating officer. eLynxx Solutions is the leading provider of project management software and services for the marketing supply chain. The company serves the logistics, education, utility, manufacturing, consumer goods, service, government, non-profit, association and […]
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The Marketing Supply Chain Field Guide: Part 4

By: Rich On: May 02, 2014 , , Comments Disabled
Digital Asset Management – A Link in the Marketing Supply Chain Worth Strengthening One of the promises of the digital office was having all files and documents easily and readily accessible from your desk; no more rifling through filing cabinets and hunting down information from different people in various departments. Unfortunately for many of us, […]
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