Marketing Materials

Information, thoughts, ideas, news, trends, innovations and educational insights on the design, use, production and impact of marketing, branding, display, point of purchase, sales and direct mail materials.

Printing is Different and Different is Good

By: Rich On: April 10, 2015 , , Comments Disabled
Printing is Different and Different is Good

Printing is Different and Different is Good

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This morning I finally got around to reading the print and communication industry articles that have been piling up in my feed for a few days. Of all of the headlines and synopses, this one in particular caught my eye; US Commercial Printing Shipments Have Strong February, +5.2%, by WhatTheyThink.com’s Dr. Joe Webb. As a […]
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Five Reasons Why Printed Marketing Materials are Still Important

By: Rich On: April 01, 2015 , Comments Disabled
Five Reasons Why Printed Marketing Materials are Still Important

Five Reasons Why Printed Marketing Materials are Still Important

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Despite the fact that we seem to live so much of our lives online, we are still physical beings living in a physical world. Regardless of how attached are to social media we still crave physical communication. For that reason alone, printed marketing materials are still important in today’s digitally saturated environment. Let’s take a […]
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Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

By: Rich On: April 01, 2015 , Comments Disabled
Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

Healthcare Insurance Sector Averages Savings of Over 32% in the Past Two Quarters Using eLynxx Software

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eLynxx Solutions, provider of software for sourcing and managing print has released data showing marketing and communication material savings of over 32% among its clients in the healthcare insurance sector over the past two quarters. This savings continues a trend for this sector. Staying connected with both customers and service providers is critical to organizations […]
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Who Eats the Last Slice of Your Print Spend Pie?

By: Rich On: March 13, 2015 , , Comments Disabled
Who Eats the Last Slice of Your Print Spend Pie?

Who Eats the Last Slice of Your Print Spend Pie?

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We’ve been hearing the print buying community ask “does outsourcing really save any money and where do the dollars go compared to in-house print buying?” When you’ve been helping print buyers at many different levels for four decades you gain a lot of insight into a lot of areas. Through analysis of data, first-hand experience […]
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Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

By: Rich On: February 27, 2015 , , Comments Disabled
Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

Not-for-Profit and Association Sector Saved over 25% in 2014 with eLynxx

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eLynxx Solutions, a leading provider of software for the marketing supply chain has released data showing marketing material savings of over 25% among its clients in the not-for-profit and association sector during 2014. This savings continues a multi-year savings trend for this sector. Increasing efficiency and reducing costs is a key factor in the way […]
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eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

By: Rich On: February 26, 2015 , , , Comments Disabled
eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

eLynxx Solutions to Promote Outreach to Print Buyers Facing Printing Industry Turmoil

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After a decade of acquisitions and mergers, the printing industry appears to be in turmoil. eLynxx Solutions is pleased to promote open discussion of print buyers’ concerns through sponsorship of webinars and sharing 40 years of experience in the changing print marketplace. As one of the oldest, continually advancing technologies known to mankind, printing is […]
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Print Industry in Throes of Consolidation

By: Rich On: February 06, 2015 , , , Comments Disabled
Print Industry in Throes of Consolidation

Print Industry in Throes of Consolidation

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Are you a print buyer with increasing concerns over the loss, or potential loss, of longtime suppliers? If not, you should be. RR Donnelley’s success in stopping Courier Corporation’s previously announced merger with Quad/Graphics and acquiring Courier for itself means a victory for Courier’s investors. But what does it mean for Courier’s clients? Standard Register’s […]
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